Sizzling-Hot Guide to Cold Sales Emails

“Cold email” shouldn’t be a description of your tone when reaching out to prospects unannounced—it’s just that they haven’t had an opportunity to warm up to you yet. It’s important to break the ice with creativity and purpose. Each part of the cold email should be carefully crafted, play into an overall strategy, and remain consistent throughout in terms of tone and messaging. The trickiest part of your email, and the longest, will be the body copy. There are several approaches to take here, all of which serve to pass the baton from sentence to sentence, and keep your prospect reading and engaged until your closing line.