Product-Led Sales Playbook

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Product-led growth is evolving, and the future of PLG is product-led sales. It’s the natural evolution after years of debating the merits and execution of product-led vs. sales-led — of course you want to leverage the best of both. This free PLS ebook will show you how. PLS is a newer motion, first introduced to the sales/product community in 2021. But if you haven't had your full introduction to the framework, look no further. This free ebook outlines the entire spectrum of moving between product-led and sales-led, and how to better manage your PQL situation in sales-led PLG.

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you should read this ebook if...

  • You need the scoop on what a product-led sales strategy is and how to follow a PLS motion
  • You’re literally looking for a definitive guide to getting started with product-led sales — because this is it, this is what you’re looking for
  • You’d like a product-led sales template
  • Your organization is making the switch from sales-led to product-led sales so you need to know how that works

about this ebook

Product-led growth is evolving, and the future of PLG is product-led sales. It’s the natural evolution after years of debating the merits and execution of product-led vs. sales-led — of course you want to leverage the best of both. This free PLS ebook will show you how. PLS is a newer motion, first introduced to the sales/product community in 2021. But if you haven't had your full introduction to the framework, look no further. This free ebook outlines the entire spectrum of moving between product-led and sales-led, and how to better manage your PQL situation in sales-led PLG.

Discuss this free ebook

Is the reverse ever possible — layering PLG motions on top of a sales-led framework?

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Product-Led Sales Playbook
Reviewed by
Alissa Pagano
4.7
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What we loved:

This is an incredible, definitive product-led sales resource, and useful for every SaaS team, from go-to-motion to customer and higher stakeholders. Because of course, like a traditional product-led growth framework, product-led sales doesn't happen in a silo (we're trying to say this is essential reading). Despite huge amounts of text here, the design does keep things fresh, and generally pushes the flow along.

What we didn't love:

The length on this bad boy is ridiculous. It’s absolutely comprehensive and impressive, but there is truly so much information and content packed in here from top to bottom that you do feel like you're trying to wade through 140 pages. Points off for that. Instead, for the sake of the reader, we'd love to see more space to breathe, and perhaps, by necessity, some consolidation.


141 pages
Table of Contents
Interviews from the field
ISBN
978-0825630552

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