How can I train myself to adjust less concrete sales call elements like talking speed or active listening skills?
This free business book on effective sales conversations has so much data that it’s practically a data report. Granted, all the data comes from Gong’s own Sales calls, but nothing gives weight to insights like some hard data.
While the advice is actionable and there is a checklist at the end, we would have loved to see some snippets of actual sales conversations (or even made up ones) to give the insights greater context.
Gong’s free guide is page after page of beautifully-designed charts and graphs that weigh in on everything that could affect the outcome of a sales conversation. From talking speed to language, there are quite a few things you probably didn’t know. For the things you did know (sell value, not features), it never hurts to have some extra data to back it up.