The Art of Customer Acquisition

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The best cold email template isn't one that simply gives you your subject, body text, and CTA, and you plop in the specifics. Because if you're trying to convert your leads into warm prospects and finally customers, that approach won't get results. It'll leave you stressed in the middle of the night, screaming "people won't reply to my sales emails!" No, for cold sales email campaigns that work, you need to walk through the entire customer acquisition process and get every piece of the puzzle right. Use this cold email playbook to work strategically and you'll be able to improve your prospecting, get more opens and replies, and nail the high-conversion follow up flow.

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you should read this ebook if...

  • You're new to the cold email game, and need someone to explain this kind of customer acquisition process to you from beginning to end
  • You're looking for the best PDF on customer acquisition strategy
  • You want a detailed guide on how to manage sales follow ups by email

about this ebook

Outbound strategies that get the best result are built on understanding who your customers are. When you understand who you're targeting, and why, you can convert leads and raise revenue at a pretty regular, predictable pace. It turns out successful cold emails really aren't so cold after all. You can begin your prospect targeting with these 3 initial steps: 

Using the jobs-to-be-done (JTBD) framework to identify what jobs customers hire your product to do — scenarios where they could realistically use your product to solve their problem. If you have an existing customer base, conduct interviews to discover the actual conditions of their purchase.

Scenarios in hand, translate them into job stories for different customer segments. "When I'm in this situation, I want to be able to do this particular thing, so that I can get this acceptable outcome."

Prepare for prospecting by creating an ideal customer profile and from there, individual buyer personas. Investigate your job stories and other research to build your perfect fictional B2B customer. What's their size and structure, and what vertical are they operating in? What job will they hire you to do and for which specific pain points?

Consider your own criteria as well — what makes your ideal customers valuable for you?

The best cold email template isn't one that simply gives you your subject, body text, and CTA, and you plop in the specifics. Because if you're trying to convert your leads into warm prospects and finally customers, that approach won't get results. It'll leave you stressed in the middle of the night, screaming "people won't reply to my sales emails!" No, for cold sales email campaigns that work, you need to walk through the entire customer acquisition process and get every piece of the puzzle right. Use this cold email playbook to work strategically and you'll be able to improve your prospecting, get more opens and replies, and nail the high-conversion follow up flow.

The Art of Custo...GrowbotsProspecting and OutboundThe Art of Customer AcquisitionWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.The Art of Custo...GrowbotsProspecting and OutboundThe Art of Customer AcquisitionWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.

Key insights

Outbound strategies that get the best result are built on understanding who your customers are. When you understand who you're targeting, and why, you can convert leads and raise revenue at a pretty regular, predictable pace. It turns out successful cold emails really aren't so cold after all. You can begin your prospect targeting with these 3 initial steps: 

Using the jobs-to-be-done (JTBD) framework to identify what jobs customers hire your product to do — scenarios where they could realistically use your product to solve their problem. If you have an existing customer base, conduct interviews to discover the actual conditions of their purchase.

Scenarios in hand, translate them into job stories for different customer segments. "When I'm in this situation, I want to be able to do this particular thing, so that I can get this acceptable outcome."

Prepare for prospecting by creating an ideal customer profile and from there, individual buyer personas. Investigate your job stories and other research to build your perfect fictional B2B customer. What's their size and structure, and what vertical are they operating in? What job will they hire you to do and for which specific pain points?

Consider your own criteria as well — what makes your ideal customers valuable for you?

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The Art of Customer Acquisition
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Mekkie Bansil
4.9
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Actionability

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What we loved:

The clickable, outline-format cheat sheet at the end. We are definitely in the “don’t want to read the entire ebook” camp.

What we didn't love:

Parts of the book veer into overtly promotional territory (like how to generate target prospects in Growbots), but the overall advice is general enough and the promotional parts few enough that it doesn't detract from the reading experience

Summary:

If only outbound sales was as enjoyable as reading this ebook on outbound sales.

From the pull-out templates to the TL;DRs, every chapter of this free resource is optimized for actionability and skimmability. Here’s the irony though: we didn’t skim it. We started to, but then one valuable sentence led to the next and before we knew it, we were back at the cheat sheet.


178 pages
Table of Contents
External References
ISBN
979-5397431728

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