The clickable, outline-format cheat sheet at the end. We are definitely in the “don’t want to read the entire ebook” camp.
Parts of the book veer into overtly promotional territory (like how to generate target prospects in Growbots), but the overall advice is general enough and the promotional parts few enough that it doesn't detract from the reading experience
If only outbound sales was as enjoyable as reading this ebook on outbound sales.
From the pull-out templates to the TL;DRs, every chapter of this free resource is optimized for actionability and skimmability. Here’s the irony though: we didn’t skim it. We started to, but then one valuable sentence led to the next and before we knew it, we were back at the cheat sheet.