Getting someone emotionally invested is easier than you may think. Learn how to harness the human behavior-based growth tactics formerly reserved for super spies and top startups. Apply the learnings with our Notion templates to start and scale something of your very own.decode this pageget ebookget the book + notion
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Translated from the tech speak in 100+ ebooks
Between us, we've launched and grown two businesses (and are working on a third).
Like you, we’re always aiming for the 100%: every pixel in place, every em dash obsessed over, every line of code meticulously optimized.
But we’ve learned a few things reading hundreds of free guides written by industry experts (thank you v1 of nonfik, the free ebook marketplace).
For example, running a successful startup (or any business) is a lot like trying to track a super spy around the world: if you wait for the perfect coordinates, she’ll have moved on. Better to get within the general area, show up, and scope out the situation from there.
Translation: You don’t need a website that’s “done”. Launch it at 80%, test it with customers, and adjust course as needed
Speaking of things that don’t need to be at 100%...
It doesn’t take much to start a business.
It’s not easy, but it doesn’t take much.
You just need to find one customer. Connect with them. Understand them. Figure out what their goals and fears are.
Before you know it, you’re taking action in service of that customer and changing course based on their feedback.
And then doing that for another customer. And another. And another. And pretty soon you have more customers than you can handle.
It just takes one. Start by figuring out what problem you want to solve and for who.
Look, we’ve all got problems. We all like to solve problems. And we’ve all got enough empathy to help others solve some problems too. It’s really that simple.
Some “gurus” out there may try to convince you otherwise. But really, they’re just peddling the same 10-week-make-a-billion-dollars playbooks to thousands of people. Playbooks that haven’t even worked for years.
It’s 2022. You’re in charge of your own density.
And we fully believe you have what it takes to make something great. With just a little help from what we’re calling super-spy designer-thinking theory.
Instead of putting together directives for you to follow thoughtlessly, we’ve created a step-by-step framework that will teach you how to think like a startup.
It all starts with a crash course in every spy’s top resume skill: manipulation, errr...we mean emotional intelligence.
(We hate when instructional content is all theory, so we’ve paired each ebook chapter with a notion template you can use as a workbook. We’ve also gone ahead and translated all the startup jargon for you in the book—keep an eye out for the yellow sticky notes—you’re welcome.)
Learn how to inhabit the problem space (not the solution space), craft a detailed problem statement, and find “your people” with the problems. Keep in mind: this venture is something you’ll be spending many, many hours on, so make sure you’re considering your passions as well as what will make a successful business.
So whatcha got? A solid problem. What you need is an equally solid and evidence-based business plan. Learn how to understand what customers want, how you can cater to them, and balance it against catering to your own needs. Apply that to creating your very own USP: a unique angle for getting people curious and then engaged.
Learn how to set your freelance rates and keep business boundaries with as little ickiness as possible. See if you’ve got it right by going out there and trying to charge real people. You’ll get more details on various pricing models, lessons in charging enough, and how to handle research and testing.
Time to find some customers. You need a logical approach for identifying, interacting with, and keeping track of all your prospects and customers. Prep for the people-heavy task ahead of you (being a salesperson) with proven techniques and killer advice distilled from pros.
Learn what growth hacking really means for your business in the words of a professional. Get the context you need to make it work for you. And the framework you need to start doing your own.
Learn how to start and scale your (one-guy or gal) agency using proven strategies from Silicon Valley’s top startups. No corporate espionage required.
Yours, free forever
🔎 Full 100 page ebook
🔎 5 frameworks
🔎 4 checklists
🔎 3 case studies
Unlimited access to everything
📕 Everything in the 100 page eBook
📕 Business builder dashboard
📕 15+ guided worksheets and activities
📕 Customizable sales script
📕 Growth hack database and planner