Principles of Product Design

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Learn your product design fundamentals, from finding the guiding light of your North Star to cross-functional product teams and ultimately designing for people. Even if you don’t consider yourself a designer per se, if you work with a product, SaaS or otherwise, you’re working directly with a purposeful piece of design. Understand how it’s made (and how your and others’ feedback can help remake it!) with this free product design ebook.

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you should read this ebook if...

  • You are new to product design and need to learn the basics
  • You've recently joined or began leading a new product team and need to sharpen your design chops for collaborative purposes
  • You are someone like a startup founder or early startup hire and want a better grasp of what it means to build a product

about this ebook

Every product (or feature) starts as an idea. But are your ideas based on guesses and gut feelings or informed by info-gathering exercises? When you fire up baby’s first product design, don’t waste time taking shots in the dark. A mature product process is better positioned to succeed, and it grows out of research. You can run various surveys to fulfill this need, conduct customer interviews, or examine existing user data. But above all, for accurate representation, you want to make sure you’re combining…

Learn your product design fundamentals, from finding the guiding light of your North Star to cross-functional product teams and ultimately designing for people. Even if you don’t consider yourself a designer per se, if you work with a product, SaaS or otherwise, you’re working directly with a purposeful piece of design. Understand how it’s made (and how your and others’ feedback can help remake it!) with this free product design ebook.

Principles of Pro...InvisionUI & DesignPrinciples of Product DesignThe user interface is the most direct example of design being inescapable this — it’s literally the means to interfacing with and using a product. It’s the look and feel and style of a product or website, but also a question of being usable and accessible, as well. Product design should be more than skin deep. Learn how to flex and improve your design thinking muscles with our selection of free design ebooks and guides to UI.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.Principles of Pro...InvisionUI & DesignPrinciples of Product DesignThe user interface is the most direct example of design being inescapable this — it’s literally the means to interfacing with and using a product. It’s the look and feel and style of a product or website, but also a question of being usable and accessible, as well. Product design should be more than skin deep. Learn how to flex and improve your design thinking muscles with our selection of free design ebooks and guides to UI.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.

Key insights

Every product (or feature) starts as an idea. But are your ideas based on guesses and gut feelings or informed by info-gathering exercises? When you fire up baby’s first product design, don’t waste time taking shots in the dark. A mature product process is better positioned to succeed, and it grows out of research. You can run various surveys to fulfill this need, conduct customer interviews, or examine existing user data. But above all, for accurate representation, you want to make sure you’re combining…

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What are the main takeaways of product design that everyone at a product-led organization should be at least a little familiar with?

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Principles of Product Design
Reviewed by
Alissa Pagano
4.7
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What we loved:

InVision seems to have corrected (or guarded against) certain problems we encountered with the linkage in their other ebooks. So right off the bat, that gives this one a comparative leg-up! It makes a huge difference when the content works as intended and lets you access all the external resources. Aside from that, this is just a well-written and well-organized beginner's guide to product design.

What we didn't love:

On the flip side of all those great external resources, there are just so many of them. They're mostly descriptive links running down as full-page lists, and we can't help but wonder if there isn't a better way to integrate them into the ebook. It all seems useful, but there's so much of it and everything is separate web pages.


183 pages
Table of Contents
External References
ISBN
978-0114268640

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