The Essential Guide to Product Discovery

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Product discovery is important because it shifts the focus of product development from the product to the user, a vital step in the product management process. Learn how to move between product discovery and product validation that solve real-world user pain points. This free guide includes a step-by-step playbook on product discovery techniques from start to finish so you can build products that delight customers.

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For the longest time, product managers focused on developing and delivering the product. But with more and more products hitting the market every day, product managers are quickly becoming more cognizant of the need to validate their assumptions systematically. This is where product discovery excels. When taking your vision through the discovery process, you find what's valuable to your prospects, narrow down what's feasible for your product, and repeat. This book breaks the product discovery process down into three steps. Identifying (understanding and defining) the challenge. Then reframing the problem (brainstorming, prototyping, testing). And finally, presenting your viable solutions to stakeholders.

Product discovery is important because it shifts the focus of product development from the product to the user, a vital step in the product management process. Learn how to move between product discovery and product validation that solve real-world user pain points. This free guide includes a step-by-step playbook on product discovery techniques from start to finish so you can build products that delight customers.

The Essential Gui...ProductboardProduct Vision and StrategyThe Essential Guide to Product DiscoveryYou can have a product vision without a strategy…but it sure would make it impossible to execute. On the other hand, isn’t it true that there can be no product strategy without a strong product vision to begin with? So get to defining your “why” and then launch right into defining the “how” with some of our free product resources.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.The Essential Gui...ProductboardProduct Vision and StrategyThe Essential Guide to Product DiscoveryYou can have a product vision without a strategy…but it sure would make it impossible to execute. On the other hand, isn’t it true that there can be no product strategy without a strong product vision to begin with? So get to defining your “why” and then launch right into defining the “how” with some of our free product resources.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.

Key insights

For the longest time, product managers focused on developing and delivering the product. But with more and more products hitting the market every day, product managers are quickly becoming more cognizant of the need to validate their assumptions systematically. This is where product discovery excels. When taking your vision through the discovery process, you find what's valuable to your prospects, narrow down what's feasible for your product, and repeat. This book breaks the product discovery process down into three steps. Identifying (understanding and defining) the challenge. Then reframing the problem (brainstorming, prototyping, testing). And finally, presenting your viable solutions to stakeholders.

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The Essential Guide to Product Discovery
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Mekkie Bansil
4.1
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What we loved:

How much information the book had in so few pages

What we didn't love:

The lack of exercises, templates and/or worksheets

Summary:

This free ebook on product discovery is jam-packed with information. While we typically don't like "histories," the chapter on the history of product development is good context for a topic that's fairly new to product management.

The free ebook does give some good guidelines for developing a product discovery process from scratch, but we wish it went a step farther by providing something we could get our hands dirty with. Still, it's a great intro to the topic and if you follow along on the step-by-step chapter, you can easily develop your own product discovery system without too much trouble.

30 pages
Table of Contents
Interviews from the field
ISBN
978-0202029986

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