Fuel the Acquisition of Product Qualified Leads

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Growth & Marketing
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Victor Eduoh
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The future of lead gen is in product-qualified leads. Because PQLs lead to more sales calls and more closes – converting at 5 or 6 times the rate of MQLs. In this day and age, keeping tabs on leads that are only marketing qualified is basically tracking vanity metrics. Product-qualified leads, on the other hand, are already further along the funnel. That’s what qualifies them at all – they’ve experienced initial product value and show some form of buying intent. OK, so we’ve defined a PQL. Now what you do with them…

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you should read this ebook if...

  • You work on lead generation for a B2B SaaS company
  • You’re looking for a simple way to align marketing and sales for better CRO
  • You are a marketer starting out with product-led strategy

about this ebook

The future of lead gen is in product-qualified leads. Because PQLs lead to more sales calls and more closes – converting at 5 or 6 times the rate of MQLs. In this day and age, keeping tabs on leads that are only marketing qualified is basically tracking vanity metrics. Product-qualified leads, on the other hand, are already further along the funnel. That’s what qualifies them at all – they’ve experienced initial product value and show some form of buying intent. OK, so we’ve defined a PQL. Now what you do with them…

Fuel the Acquisit...Victor EduohProduct-Led GrowthFuel the Acquisition of Product Qualified LeadsThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Fuel the Acquisit...Victor EduohProduct-Led GrowthFuel the Acquisition of Product Qualified LeadsThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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What we loved:

The quotes, the graphics, the language...the large font size. This book is extremely readable, albeit pretty plain.

What we didn't love:

This free resource on PQLs is a little rambly for us. Could Victor Eduoh have said in 30 words what he says in 300? Yes. But we’re making up for it with this incredibly short review.


60 pages
Table of Contents
External References
ISBN
97812345678973

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