The Download: Making Sense of Online Marketing

You need to connect with prospects (potential new customers), provide them a great initial experience, entice them into a new relationship with your brand, and finally, get them to engage over time. That’s what online marketing and the digital experience is all about. Now…how the heck do you do it? That’s where this digital marketing guide comes into play. It all starts with your business’ online presence, including, but not limited to, your website. What does your online footprint look like when people search you up? You also need to consider what happens if people aren’t looking you up, but rather searching for…