Full ebook

The Download: Making Sense of Online Marketing

Free
Free resource by
Growth & Marketing
ebook by
Are you
Constant Contact
ebook cover

This free digital marketing resource is the perfect starting point for beginners — get acquainted with the basics of advertising, marketing, and building your brand online. It covers it all: from how people first find and interact with your business on the web to simple website best practices and ways to drive early growth.

request from publisherstart readingshare with a friend
This link contains flashing images. You can also get the book by emailing hello@nonfik.com

you should read this ebook if...

  • You’re running a business and new to online marketing – you need a beginner’s guide to best practices and effective digital strategies
  • You’re running an online business and want to learn how to increase web traffic
  • You’re a fresh digital marketer who needs a quick crash course on paid, social, and content marketing

about this ebook

You need to connect with prospects (potential new customers), provide them a great initial experience, entice them into a new relationship with your brand, and finally, get them to engage over time. That’s what online marketing and the digital experience is all about. Now…how the heck do you do it? That’s where this digital marketing guide comes into play. It all starts with your business’ online presence, including, but not limited to, your website. What does your online footprint look like when people search you up? You also need to consider what happens if people aren’t looking you up, but rather searching for…

This free digital marketing resource is the perfect starting point for beginners — get acquainted with the basics of advertising, marketing, and building your brand online. It covers it all: from how people first find and interact with your business on the web to simple website best practices and ways to drive early growth.

The Download: Mak...Constant ContactPersonas & Marketing StrategyThe Download: Making Sense of Online MarketingWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The Download: Mak...Constant ContactPersonas & Marketing StrategyThe Download: Making Sense of Online MarketingWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

You need to connect with prospects (potential new customers), provide them a great initial experience, entice them into a new relationship with your brand, and finally, get them to engage over time. That’s what online marketing and the digital experience is all about. Now…how the heck do you do it? That’s where this digital marketing guide comes into play. It all starts with your business’ online presence, including, but not limited to, your website. What does your online footprint look like when people search you up? You also need to consider what happens if people aren’t looking you up, but rather searching for…

Discuss this free ebook

How do you optimize your online channel mix to get the highest ROI?

open quotation markclose quotation mark

reviews

of
The Download: Making Sense of Online Marketing
Claim this listing to respond as
Constant Contact

Expert review

question markclose icon
We've been doing B2B SaaS for awhile, so we're the experts for now. Apply to be an expert or learn about our methodology
of
The Download: Making Sense of Online Marketing
Reviewed by
Mekkie Bansil
4.8
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 10%bookmark icon 20%bookmark icon 30%bookmark icon 40%bookmark icon 50%bookmark icon 60%bookmark icon 70%bookmark icon 80%bookmark icon 90%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Value

question markclose icon
Is this ebook worth the time it takes to read it? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Readability

question markclose icon
Is this ebook easy to read and navigate? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Actionability

question markclose icon
Does this ebook offer instructions or include templates? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

What we loved:

This free resource is as amazing as it looks. Well, not really but only because nothing can be as amazing as this ebook looks. But it does deliver as an intro to online marketing. (You should probably skip this one if you know your basics). Also, the online marketing audit checklist at the end adds a layer of actionability not a lot of books have.

What we didn't love:

The title. “Making Sense of Online Marketing” is perfect…”The Download” is a lot of fun but really says nothing.


60 pages
Table of Contents
Interviews from the field
ISBN
978-0120682584

Community reviews and notes

on
The Download: Making Sense of Online Marketing
Reviewed by
0
users
1.0
star icon 100%star icon 100%star icon 100%star icon 100%star icon 100%star icon 10%star icon 20%star icon 30%star icon 40%star icon 50%star icon 60%star icon 70%star icon 80%star icon 90%star icon emptystar icon emptystar icon 10%star icon empty

Be the first to write a review →

Companies are not allowed to review their own materials.

What did you think?

The Download: Making Sense of Online Marketing
We only allow reviews from logged in users to stop spam and keep reviews fair.
Your profile will be linked in your review so keep it classy and don't review your own stuff
Learn more
Thanks for your submission!

We're doing everything by hand for now, so please give us a few days to review your info.

more free

Growth & Marketing

ebooks

see all books in this category →

close icon
author
Constant Contact

see all books by this publisher →