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Community Builders Guide (Version 2)

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Jephtah Abu, Jay Elango & Ronald Williams
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Welcome to version 2 of Community Builders Guide. When this project was born, the mission at heart was simple. We wanted to curate a resource for underrepresented groups. One of our main goals of this eBook  version2 is to highlight communities across the Globe. Version 2 has many firsts - First time we have highlighted a couple of global communities from Africa, India & Pakistan and expanded our team!

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you should read this ebook if...

  • You’re getting started with online communities for the first time, as either a moderator, manager, or builder
  • You’ve begun working within the community industry and need to get better acquainted with the space
  • You’re a first-time community professional and want to discover, learn from, and maybe network with established professionals and brand communities
  • You do community marketing and you’re looking for inspiration to better engage and connect with your audience

about this ebook

”Communities are the business model of the future.” And this is your comprehensive look at the community professionals making that future a reality. There’s no single job description that covers every community pro, and this book reflects that. You’ll hear from managers of content and events to operations and engagement, then get to explore different examples of online communities with direct insight from their respective leaders. And new for this update: take a closer look at how CM pros are building out a web3 community, plus their expectations for the future of decentralized communities. Learn best practices on how to set up and run a successful brand ambassador program. And discover what you need to get noticed and get hired in today’s market. Whether you’re new to the community industry, a stalwart champion of community marketing, or just a community manager looking for the latest scoops, this second edition of Community Builder’s Guide has something to offer you (including a crossword puzzle).

Note from the author: In this version 2, we've partnered with some amazing communities. Check them out! Bramble, Uncommon, Groove, Community OPServations, Guild & Asana.

Welcome to version 2 of Community Builders Guide. When this project was born, the mission at heart was simple. We wanted to curate a resource for underrepresented groups. One of our main goals of this eBook  version2 is to highlight communities across the Globe. Version 2 has many firsts - First time we have highlighted a couple of global communities from Africa, India & Pakistan and expanded our team!

Community Builder...Jephtah Abu, Jay Elango & Ronald WilliamsBrand & SocialCommunity Builders Guide (Version 2)Branding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Community Builder...Jephtah Abu, Jay Elango & Ronald WilliamsBrand & SocialCommunity Builders Guide (Version 2)Branding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

”Communities are the business model of the future.” And this is your comprehensive look at the community professionals making that future a reality. There’s no single job description that covers every community pro, and this book reflects that. You’ll hear from managers of content and events to operations and engagement, then get to explore different examples of online communities with direct insight from their respective leaders. And new for this update: take a closer look at how CM pros are building out a web3 community, plus their expectations for the future of decentralized communities. Learn best practices on how to set up and run a successful brand ambassador program. And discover what you need to get noticed and get hired in today’s market. Whether you’re new to the community industry, a stalwart champion of community marketing, or just a community manager looking for the latest scoops, this second edition of Community Builder’s Guide has something to offer you (including a crossword puzzle).

Note from the author: In this version 2, we've partnered with some amazing communities. Check them out! Bramble, Uncommon, Groove, Community OPServations, Guild & Asana.

Discuss this free ebook

How can I get more comfortable putting my authentic self out there, in order to stand out and really connect (with community members or an interviewer)?

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Community Builders Guide (Version 2)
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What we loved:

The team behind the Community Builder’s Guide really delivered with this follow up to the first edition. They’ve expanded on the community management job descriptions, fine-tuned the job-seeking section to address the reality of a market in downturn, and added sections on web3 communities and ambassador programs.

We have more interviews with different community professionals — meaning we get a clearer inside look at what a community manager does depending on their specialty. A recommitment to diversity and inclusion, highlighting community pros at work in underrepresented regions. And there’s an overall greater focus on the humans behind the screen, who are running these online brand communities.

Because communities are nothing without the real people that power them, right? This ebook really puts that front and center, and it feels like that’s an important takeaway in itself.

What we didn't love:

This guide is packed to bursting point and can feel a little chaotic at times. Plus, while we love the new direction, this reads as an industry magazine more than a traditional “guide” or “book.” Not actually a bad thing by any means, but be aware going in! And finally, this reviewer was sad to discover she’s still not too good at crossword puzzles 😉


75 pages
Table of Contents
External references
ISBN
978-1234567899

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