How do you define activation criteria when your product is new or you don't have a lot of user behavior to look at?
The step-by-step playbook and the detailed table of contents
This ebook on product-qualified leads is a compelling argument in favor of PQLs if you weren't already convinced.
In it, you'll learn everything about PQLs—and we mean everything. The history, setting your business up for a PQL model (or switching from a marketing-qualified or sales-qualified lead strategy), how to find your PQLs and even what to do when you've found them.
Because it covers so much, this one isn't an easy or fast read. It's jam-packed with information and at times bites off more than it can chew. But if you read it cover-to-cover, you'll truly have all the information you need to start and finish your PQL process.