How to Build a Custom Content Marketing Strategy

Pulling together a content marketing plan starts and ends with identifying your target audience. Once you’ve got your marketing personas, it’s time to pick out main topics and keywords, and brainstorm. Have some great lightbulb-going-off moments and collect initial ideas for content pieces. Then move onto the nitty gritty of actually producing the content — managing projects and moving them through the pipeline until you have a finished piece. Your final step is to publish: distribute, promote, and chart your content's performance out in the wild. With these analytics and other feedback, go back in to refine your prep work and produce even more relevant, targeted content for your readers.