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How to Build a Custom Content Marketing Strategy

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Starting up a content marketing strategy doesn’t begin with your content at all. It starts with identifying your target audience and figuring out how (and what) to write for them. But a digital content strategy can’t stop there. This ebook lays out a comprehensive content journey you can follow, from the prep work, to background content operations, to the best content distribution strategies. Discover new tactics for improving your content team's performance and getting better results from what you create.

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Pulling together a content marketing plan starts and ends with identifying your target audience. Once you’ve got your marketing personas, it’s time to pick out main topics and keywords, and brainstorm. Have some great lightbulb-going-off moments and collect initial ideas for content pieces. Then move onto the nitty gritty of actually producing the content — managing projects and moving them through the pipeline until you have a finished piece. Your final step is to publish: distribute, promote, and chart your content's performance out in the wild. With these analytics and other feedback, go back in to refine your prep work and produce even more relevant, targeted content for your readers.

Starting up a content marketing strategy doesn’t begin with your content at all. It starts with identifying your target audience and figuring out how (and what) to write for them. But a digital content strategy can’t stop there. This ebook lays out a comprehensive content journey you can follow, from the prep work, to background content operations, to the best content distribution strategies. Discover new tactics for improving your content team's performance and getting better results from what you create.

How to Build a Co...AirtableContent & SEOHow to Build a Custom Content Marketing StrategyContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. How to Build a Co...AirtableContent & SEOHow to Build a Custom Content Marketing StrategyContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Pulling together a content marketing plan starts and ends with identifying your target audience. Once you’ve got your marketing personas, it’s time to pick out main topics and keywords, and brainstorm. Have some great lightbulb-going-off moments and collect initial ideas for content pieces. Then move onto the nitty gritty of actually producing the content — managing projects and moving them through the pipeline until you have a finished piece. Your final step is to publish: distribute, promote, and chart your content's performance out in the wild. With these analytics and other feedback, go back in to refine your prep work and produce even more relevant, targeted content for your readers.

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How to Build a Custom Content Marketing Strategy
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Mekkie Bansil
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What we loved:

This free guide is full of actionable tidbits on how to make a content marketing strategy. The kind of stuff we should have already thought of, but didn’t.

What we didn't love:

The thinly-veiled Airtable case studies that take up a bulk of the book. Not because they’re bad (they’re not) or because they don’t offer value (they do), but as a matter of principle.

Summary:

We wanted to hate this free business book. So much of it feels like a pitch for Airtable. From the case studies to the random chapter in the middle on content production and organization, the guide mentions Airtable 35 times directly and even more times indirectly. 

But if that’s the price of all the unique strategic and tactical content marketing insights and expert opinions, it’s a price we’re more than willing to pay.


102 pages
Table of Contents
Interviews from the field
ISBN
978-1068208027

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