This free guide is full of actionable tidbits on how to make a content marketing strategy. The kind of stuff we should have already thought of, but didn’t.
The thinly-veiled Airtable case studies that take up a bulk of the book. Not because they’re bad (they’re not) or because they don’t offer value (they do), but as a matter of principle.
We wanted to hate this free business book. So much of it feels like a pitch for Airtable. From the case studies to the random chapter in the middle on content production and organization, the guide mentions Airtable 35 times directly and even more times indirectly.
But if that’s the price of all the unique strategic and tactical content marketing insights and expert opinions, it’s a price we’re more than willing to pay.