What are some ways to differentiate and brand our recruiting events aside from visual cues?
Plenty of supporting data, illustrative case studies, and a candidate-centric tone really grounds this recruiting book. It isn't a play by play manual on running a virtual recruitment event (you'll have to figure out the nitty gritty details on your own). Rather, this is an ebook meant to inform, persuade, and make sure you understand why a remote event can improve your candidate experience. It does what it sets out to do.
Parts of this ebook feel slightly repetitive — even the excellent case studies are back to back, which highlights (but doesn't do anything productive with) all the similarities between the two. And while we do like the existing angle, we still would have loved to see more directives on What to do, How to get it done, and What not to do. There's always room to incorporate a little more instruction.
So who’s this book for? OK, that one’s easy: recruiters and talent coordinators.
But what exactly can you expect?
If you’re looking for info on the future of work and recruitment – in broad strokes – you’d best look elsewhere.
There’s a brief bird’s eye look at new hiring (and employee life cycle) trends, but this is a specialist recruiting book. Use it as a reference guide for planning your own remote events.
Or you can use it to examine and shift how you think about virtual experiences. Check your biases.
Do you consider a remote recruiting event “less than” an in-person career fair? Less impactful for your bottom line; less useful for hiring goals; less effective for networking and filling your talent pool?
That will shine through in the end product. And it’ll show to your remote applicants. Why would they trust your brand or consider moving forward with your organization when you seem to consider your remote workforce second class citizens?
That’s a lot of heavy lifting for a book about remote recruitment events! But at its core, this book is a close examination of a memorable, productive virtual career fair. A floor by floor breakdown through the eyes of curious, engaged participants.
Candidate and employee experience matters more than ever. When you put that first and foremost, the rest will fall into place.
But you’re not gonna pull off a successful remote hiring event, like the ones outlined here, without a healthy dose of respect and managerial thoughtfulness. And that’s what this recruiting ebook can help you center on.