Ultimate Guide to Google Ads for Your Ecommerce

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What are the different types of search campaigns you can use in Google Ads? Which is the right one to sell your product to the right people? What are the benefits of springing for dynamic remarketing? No matter what questions you have on implementing a paid ad campaign, this free Google Ads ebook has the answers you’re looking for. Work your way through the intricacies of paid advertising and learn exactly how to build a search campaign that gets clicks, drives conversion, and doesn’t break the bank in the process.

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you should read this ebook if...

  • You’re new to the world of Google Ads, but still familiar with the concept of them and some other digital marketing strategies
  • You want to understand how Google Ad campaigns are set up before charging blindly into one
  • You are comparing paid/PPC advertising options for your ecommerce business and figuring out the differences/similarities between some of the finer details

about this ebook

What are the different types of search campaigns you can use in Google Ads? Which is the right one to sell your product to the right people? What are the benefits of springing for dynamic remarketing? No matter what questions you have on implementing a paid ad campaign, this free Google Ads ebook has the answers you’re looking for. Work your way through the intricacies of paid advertising and learn exactly how to build a search campaign that gets clicks, drives conversion, and doesn’t break the bank in the process.

Ultimate Guide to...Clever EcommercePaid & AdsUltimate Guide to Google Ads for Your EcommerceYour digital advertising toolkit awaits – because waiting around for organic discovery isn’t the only way to attract customers online. Get tips to help make the most of your ad dollars, whether they’re going toward paid search, ads on a social media platform, or sponsored content with a partner or publisher. LinkedIn, to Google, to Facebook, you’ll find what you need in one of our free ebooks.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Ultimate Guide to...Clever EcommercePaid & AdsUltimate Guide to Google Ads for Your EcommerceYour digital advertising toolkit awaits – because waiting around for organic discovery isn’t the only way to attract customers online. Get tips to help make the most of your ad dollars, whether they’re going toward paid search, ads on a social media platform, or sponsored content with a partner or publisher. LinkedIn, to Google, to Facebook, you’ll find what you need in one of our free ebooks.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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Ultimate Guide to Google Ads for Your Ecommerce
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of
Ultimate Guide to Google Ads for Your Ecommerce
Reviewed by
Alissa Pagano
3.9
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Value

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What we loved:

This beginner’s guide to Google Ads feels comprehensive to get you started. It’s just detailed and up-to-date enough that you can use its info to look up more in-depth explanations as you go. But we didn’t feel like the topics were under-explained here, especially for a newbie. Their #GoogleAdsTips are a nice touch for adding easy-to-skim takeaways to the different sections.

What we didn't love:

Things didn’t feel underexplained, but certainly this ebook could have used a lot more images and examples to drive its points home. We understand Clever Ecommerce probably avoided them to avoid dating the book, which is smart, but still. Run-on blocks of text also make it harder to get through what should be an easy read…the general presentation feels a little questionable to us, too. Appearance sells!


46 pages
Table of Contents
Interviews from the field
ISBN
979-2368228455

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