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The Ultimate Guide to Community Marketing

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Find out how to run a brand community online, with tips from the PLG Slack and Agorapulse Facebook group to Buzzfeed's engaged commenters or NPR's passionate "How You Built That" community. Learn from some of the best and implement what works for your own community marketing strategy.

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you should read this ebook if...

  • You are a community manager or admin for an online brand community
  • You are trying to break into or improve your community marketing
  • You're looking for general best practices for managing and strengthening online communities
  • You want examples of, and real world examples from, existing brand communities

about this ebook

Find out how to run a brand community online, with tips from the PLG Slack and Agorapulse Facebook group to Buzzfeed's engaged commenters or NPR's passionate "How You Built That" community. Learn from some of the best and implement what works for your own community marketing strategy.

The Ultimate Guid...Growth ChannelBrand & SocialThe Ultimate Guide to Community MarketingBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The Ultimate Guid...Growth ChannelBrand & SocialThe Ultimate Guide to Community MarketingBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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How can you build a cross-platform community? When does it make sense to do so?

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The Ultimate Guide to Community Marketing
Reviewed by
Alissa Pagano
4.2
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What we loved:

This free guide is a treasure trove of useful examples — citing communities you can join, emulate, or just look to for some inspiration — and actual tips & tricks from successful community managers. It feels jam-packed with community marketing info but also quick to read through, never lingering too long on a single topic. A good, wide overview and especially good look at community platforms.

What we didn't love:

As the flipside to the compliment above, this ebook doesn't go particularly in-depth. And even though it seems to be aimed at the budding community manager, it doesn't address some big concerns you'd have about a budding community. It's pointedly missing any step-by-step guidance on actually building out a new community —  or how to make the leap from "brand new" to "young but established."


62 pages
Table of Contents
Interviews from the field
ISBN
978-5202406621

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