The Ultimate Creative Guide to Ecommerce Video

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QuickFrame
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If you've thought that ecommerce video only boiled down to product videos, or maybe an unboxing or explainer here and there, this free guide is for you. Discover all the ways you can use video content improve your customers' online retail experience and better position your e-commerce brand. This intro to e-commerce video will help you brainstorm which format will work best, covers a few best practices, and lays out the basics of getting from concept to production.
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you should read this ebook if...

  • You do marketing or content creation for an e-commerce brand or storefront
  • You want to explore the different types of video used for e-commerce
  • You need examples of effective e-commerce videos that real brands use to delight and convert visitors

about this ebook

If you've thought that ecommerce video only boiled down to product videos, or maybe an unboxing or explainer here and there, this free guide is for you. Discover all the ways you can use video content improve your customers' online retail experience and better position your e-commerce brand. This intro to e-commerce video will help you brainstorm which format will work best, covers a few best practices, and lays out the basics of getting from concept to production.
The Ultimate Crea...QuickFrameBrand & SocialThe Ultimate Creative Guide to Ecommerce VideoBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The Ultimate Crea...QuickFrameBrand & SocialThe Ultimate Creative Guide to Ecommerce VideoBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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The Ultimate Creative Guide to Ecommerce Video
Reviewed by
Alissa Pagano
4.1
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What we loved:

This is an excellent introduction to the different kinds of e-commerce video and how it can be used across your website or socials. It offers a high-level overview with plenty of use cases. We thought the organization and simple layout worked especially well for using this as a quick reference guide.

What we didn't love:

We would have loved to see more specific how-tos and action items. It's a good starting point but not in-depth enough to be the only resource you'd need. The final section on producing e-commerce videos would be great to expand on in particular.


28 pages
Table of Contents
External References
ISBN
978-1234567895

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