What are effective strategies/templates for LinkedIn engagement when it comes to commenting and messaging, not content creation?
This free LinkedIn ebook is walking a fine line between “promotional material” and “helpful guide.” We think it does a fine job erring on the correct side: offering value for marketers and solopreneur types trying to use LinkedIn to build credibility, reach new audiences, and drive conversion opportunities. There are interviews with power users scattered throughout, too. These experts actually do a good job sharing different insights from their unique perspectives.
LinkedIn could have toned the promotional aspects and simply let the value of the platform sell itself. As it stands, sometimes this guide sounds as gung-ho as a sales pamphlet. And despite coming straight from the source, it is a little outdated now. Made fresh for 2017, you can tell a couple features have been changed or expanded since then. The main points definitely still work, but you’ll need to dig into a supplementary resource for the most current details.