The Sophisticated Marketer's Guide to LinkedIn

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Get this free LinkedIn strategy guide and start getting the most out of your network of connections. From freelancers and small business owners to team managers and enterprise CEOs, there’s a little something for every white-collar professional on LinkedIn. If you know how to leverage it. Jumpstart your thought leadership by creating fresh, valuable content and engaging with the top voices in your industry. Learn how to network effectively, nurture your contacts into relationships, and achieve your professional goals. Whether that’s getting clients, getting hired, or generating new B2B business opportunities, this LinkedIn marketing ebook has some tips for you.

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you should read this ebook if...

  • You’re considering LinkedIn for B2B lead gen but don’t know much about the ecosystem or if it’s quite right for your networking/marketing/outreach needs
  • You are new to the platform and want a guide to learning LinkedIn’s features and best practices
  • You’re familiar with LinkedIn, but looking to better understand it, create more powerful LinkedIn strategies, and get the most value out of the platform

about this ebook

Get this free LinkedIn strategy guide and start getting the most out of your network of connections. From freelancers and small business owners to team managers and enterprise CEOs, there’s a little something for every white-collar professional on LinkedIn. If you know how to leverage it. Jumpstart your thought leadership by creating fresh, valuable content and engaging with the top voices in your industry. Learn how to network effectively, nurture your contacts into relationships, and achieve your professional goals. Whether that’s getting clients, getting hired, or generating new B2B business opportunities, this LinkedIn marketing ebook has some tips for you.

The Sophisticated...LinkedInBrand & SocialThe Sophisticated Marketer's Guide to LinkedInBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The Sophisticated...LinkedInBrand & SocialThe Sophisticated Marketer's Guide to LinkedInBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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What are effective strategies/templates for LinkedIn engagement when it comes to commenting and messaging, not content creation?

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The Sophisticated Marketer's Guide to LinkedIn
Reviewed by
Alissa Pagano
3.8
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What we loved:

This free LinkedIn ebook is walking a fine line between “promotional material” and “helpful guide.” We think it does a fine job erring on the correct side: offering value for marketers and solopreneur types trying to use LinkedIn to build credibility, reach new audiences, and drive conversion opportunities. There are interviews with power users scattered throughout, too. These experts actually do a good job sharing different insights from their unique perspectives.

What we didn't love:

LinkedIn could have toned the promotional aspects and simply let the value of the platform sell itself. As it stands, sometimes this guide sounds as gung-ho as a sales pamphlet. And despite coming straight from the source, it is a little outdated now. Made fresh for 2017, you can tell a couple features have been changed or expanded since then. The main points definitely still work, but you’ll need to dig into a supplementary resource for the most current details.


48 pages
Table of Contents
External References
ISBN
978-1234567897

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