How does enterprise social media marketing differ from other types of social media marketing?
The high-level information hierarchy made skimming easy. The bulk of this free guide is two chapters: goals of using social media marketing and when to use social media marketing. Each of those two is then divided into a best practices/overview section and an actionable “tips” section. The table of contents makes it easy to skip to what’s relevant, e.g. launching a new product or service
Although there is definitely actionable advice scattered throughout this freebie, it’s not easy to find with a quick skim
A good mix of actionable tidbits and mini case studies, this free resource is a solid read on social media marketing (whether you’re an enterprise or not). The design in the main sections of the book makes reading difficult, but if you’re willing to look past that, you’ll find helpful tidbits on things like user-generated content, social media brand voice, and leveraging trends