The social media pocket guide for enterprises

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Enterprise social media management can be a daunting task. But with the right social tools and a corporate social media strategy, you’ll be on the path to earned brand engagement. With this ebook you won’t only learn when and how to use social media to your company’s advantage. You’ll gain an understanding of why brand awareness, user-generated content, and social selling are important today for your sales, support, and marketing teams.

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Since enterprise organizations already trade on so much brand recognition, social media is a bit overkill, right? Wrong. More than a platform to self-promote, social media is an entire channel to engage customers and leverage user-generated content. It's perfectly acceptable to come right out and ask for feedback or have customers share success stories. Instead of talking at your audience, drive participation with contests, polls, and livestream events. It's not about trying to land a viral moment (or two). Incorporate your social into the sales funnel to turn that engagement into leads, learn more about your existing audience, and reach a brand new one through their social networks.

Enterprise social media management can be a daunting task. But with the right social tools and a corporate social media strategy, you’ll be on the path to earned brand engagement. With this ebook you won’t only learn when and how to use social media to your company’s advantage. You’ll gain an understanding of why brand awareness, user-generated content, and social selling are important today for your sales, support, and marketing teams.

The social media...KhorosBrand & SocialThe social media pocket guide for enterprisesBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The social media...KhorosBrand & SocialThe social media pocket guide for enterprisesBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Since enterprise organizations already trade on so much brand recognition, social media is a bit overkill, right? Wrong. More than a platform to self-promote, social media is an entire channel to engage customers and leverage user-generated content. It's perfectly acceptable to come right out and ask for feedback or have customers share success stories. Instead of talking at your audience, drive participation with contests, polls, and livestream events. It's not about trying to land a viral moment (or two). Incorporate your social into the sales funnel to turn that engagement into leads, learn more about your existing audience, and reach a brand new one through their social networks.

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How does enterprise social media marketing differ from other types of social media marketing?

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The social media pocket guide for enterprises
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Mekkie Bansil
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What we loved:

The high-level information hierarchy made skimming easy. The bulk of this free guide is two chapters: goals of using social media marketing and when to use social media marketing. Each of those two is then divided into a best practices/overview section and an actionable “tips” section. The table of contents makes it easy to skip to what’s relevant, e.g. launching a new product or service

What we didn't love:

Although there is definitely actionable advice scattered throughout this freebie, it’s not easy to find with a quick skim

Summary:

A good mix of actionable tidbits and mini case studies, this free resource is a solid read on social media marketing (whether you’re an enterprise or not). The design in the main sections of the book makes reading difficult, but if you’re willing to look past that, you’ll find helpful tidbits on things like user-generated content, social media brand voice, and leveraging trends


32 pages
Table of Contents
Interviews from the field
ISBN
978-1253724456

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