The SaaS Vendor's Guide to Customer Engagement, Retention, and Advocacy
Customer loyalty management and otherwise improving customer relationships is the key to sustained SaaS growth. And, ultimately, your product’s success. But getting engagement and retention where you want it is a journey you need to take with customers. It requires planning, imagination, a willingness to experiment, and having strategies in place to drive things like renewals, upsells, and cross-sells. Learn what’s worked for powerful companies like Dell, Cisco, and Pearson, only in this free ebook.
you should read this ebook if...
- You’re working with a SaaS product
- You’re looking for real ways to improve your customer advocacy or want to try a formal customer advocacy and engagement program
- You’re stuck in a rut with your customer acquisition and want to approach growth from a bit of a different perspective