How do you determine when customers are engaged/invested enough in your brand to make an ask?
This SaaS customer guide gets way more in-depth and actionable than we originally thought it would. It’s also one of the best examples of leveraging case studies that we’ve seen. Here, the studies function as proof: they back up and add weight to each of Influitive’s suggestions. It actually feels what they’re suggesting is a direct result of examining each case and pulling out what made it effective.
If anything, this ebook could benefit from a little more length, giving each section space to breathe. As it is, everything feels like it got a little bit smushed down in service of keeping each suggestion 1-2 pages long. Better formatting could go a long way to improve readability/skimmability.