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The SaaS Guide to CRO (7 Steps to Improve Conversion)

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How can a SaaS company quickly focus in on CRO and improve overall conversion? In just 7 steps, this free guide to conversion rate optimization will help you figure it out. Start by identifying your primary conversion event — it’s not always something as big as booking a demo/call or becoming a paid user. At each step of the buyer journey, there are numerous opportunities for micro-conversions. Actions that convey interest, build your email list, or otherwise move a prospect further down the funnel. You can optimize to convert users on any of these, and a smaller conversion event can definitely serve as your primary. It just depends on what goals you’re trying to hit at the moment.

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you should read this ebook if...

  • You are working with a SaaS and looking for conversion rate optimization strategies
  • You funnel is a little under-defined, and you need help molding your customer journey (culminating in successful conversions)
  • You’re not sure what’s needed to convert users and want to better understand what data to analyze and which next steps to take

about this ebook

How can a SaaS company quickly focus in on CRO and improve overall conversion? In just 7 steps, this free guide to conversion rate optimization will help you figure it out. Start by identifying your primary conversion event — it’s not always something as big as booking a demo/call or becoming a paid user. At each step of the buyer journey, there are numerous opportunities for micro-conversions. Actions that convey interest, build your email list, or otherwise move a prospect further down the funnel. You can optimize to convert users on any of these, and a smaller conversion event can definitely serve as your primary. It just depends on what goals you’re trying to hit at the moment.

Discuss this free ebook

Is there a minimum or maximum number of micro-conversions we should aim for, and how can we figure out that sweet spot?

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The SaaS Guide to CRO (7 Steps to Improve Conversion)
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Mekkie Bansil
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What we loved:

The pro tips make this short read even more scannable.

Summary:

Like other Heap books, this free resource is straight to-the-point. The step-by-step structure means actionability is built-in and it's hard to make a mistake, but the length makes this limited to being a good starter book.


11 pages
Table of Contents
Interviews from the field
ISBN
979-9630410464

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