The Gaming Marketer’s Guide to TikTok

Free
Free resource by
Growth & Marketing
ebook by
Are you
TikTok
ebook cover

TikTok isn’t the only place online where “gaming and culture collide,” but it’s certainly one of the largest platforms for it, and holds some of the most potential for sudden virality. If you’re a gamers’ brand or game publisher, it only makes sense to get yourself on TikTok and in front of their international audience. This marketing guide outlines the first steps you’ll want to take — from identifying which stage of growth you’re at and what kind of campaign makes sense, to understanding and tapping into TikTok’s suite of features for business-minded creators.

request from publisherstart readingshare with a friend
This link contains flashing images. You can also get the book by emailing hello@nonfik.com

you should read this ebook if...

  • You are marketing a new game or gaming product and want to tap into the TikTok audience
  • You are a gaming influencer on a platform like YouTube or Twitch, but would like to branch out (or republish) on TikTok
  • You’re looking for examples or case studies of successful TikTok marketing campaigns in the gaming vertical

about this ebook

TikTok isn’t the only place online where “gaming and culture collide,” but it’s certainly one of the largest platforms for it, and holds some of the most potential for sudden virality. If you’re a gamers’ brand or game publisher, it only makes sense to get yourself on TikTok and in front of their international audience. This marketing guide outlines the first steps you’ll want to take — from identifying which stage of growth you’re at and what kind of campaign makes sense, to understanding and tapping into TikTok’s suite of features for business-minded creators.

Gaming Marketer’s G…TikTokBrand & SocialThe Gaming Marketer’s Guide to TikTokBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Gaming Marketer’s G…TikTokBrand & SocialThe Gaming Marketer’s Guide to TikTokBranding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Discuss this free ebook

Who are some of the big gaming influencers on TikTok to follow or reach out to?

open quotation markclose quotation mark

reviews

of
The Gaming Marketer’s Guide to TikTok
Claim this listing to respond as
TikTok

Expert review

question markclose icon
We've been doing B2B SaaS for awhile, so we're the experts for now. Apply to be an expert or learn about our methodology
of
The Gaming Marketer’s Guide to TikTok
Reviewed by
Alissa Pagano
3.6
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 10%bookmark icon 20%bookmark icon 30%bookmark icon 40%bookmark icon 50%bookmark icon 60%bookmark icon 70%bookmark icon 80%bookmark icon 90%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Value

question markclose icon
Is this ebook worth the time it takes to read it? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Readability

question markclose icon
Is this ebook easy to read and navigate? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Actionability

question markclose icon
Does this ebook offer instructions or include templates? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

What we loved:

This TikTok marketing guide’s got impeccable style. It makes it fun to leaf through, but is also leveraged to help break up the content for easier reading and scanning. Always a plus. We liked the breakdown of creator- and marketer-focused features, as well, which would be quite important for anyone new to the platform and trying to make the most of it.

What we didn't love:

We would have liked to see some case studies focused on smaller brands and creators who were able to achieve outsized results. It’s unlikely that the average reader is at the same level as the makers of Sonic or Candy Crush, nor able to partner with someone like Doja Cat. We understand this may be aimed at larger or legacy games publishers, but it’s the littler guys who could most benefit from a successful and viral TikTok campaign. We’d love to see them being considered, too.


22 pages
External References
Table of Contents
ISBN
978-5928931544

Community reviews and notes

on
The Gaming Marketer’s Guide to TikTok
Reviewed by
0
users
1.0
star icon 100%star icon 100%star icon 100%star icon 100%star icon 100%star icon 10%star icon 20%star icon 30%star icon 40%star icon 50%star icon 60%star icon 70%star icon 80%star icon 90%star icon emptystar icon emptystar icon 10%star icon empty

Be the first to write a review →

Companies are not allowed to review their own materials.

What did you think?

The Gaming Marketer’s Guide to TikTok
We only allow reviews from logged in users to stop spam and keep reviews fair.
Your profile will be linked in your review so keep it classy and don't review your own stuff
Learn more
Thanks for your submission!

We're doing everything by hand for now, so please give us a few days to review your info.

more free

Growth & Marketing

ebooks

see all books in this category →

close icon
author
TikTok

see all books by this publisher →