How do we determine how much of our ad spend to allocate to Google?
It’s like an old-school comprehensive how-to book you’d buy at a bookstore
Did we really want a textbook on Google Ads?
Much like its description of Google Adwords, this free guide is excessively complex and arcane...but in kind of a good way?
It’s also dated, in a very not good way. For example, Adwords are not still a thing. In fact, many things in this guide are not still a thing as it was originally published in 2012 (that’s before the rebrand to Google Ads). While you should mostly disregard the technical specifications here, it remains a solid primer on keywords and the general flow of Google Ads if you’re up to reading it.