The Definitive Guide to Google Adwords

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Your free, full beginner’s guide to how Google Ads work at the most basic level. Learn how to build, customize, and optimize Google ad campaigns to make the most of your organic search traffic. This ebook starts at initial marketing research and grinds all the way down to understanding your Analytics feed. Plus, with sections dedicated to local advertising and targeting strategies, this can be a good starting point for small businesses trying to crack their local market through Google.

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If you’ve ever looked up “how to use Google Ads step by step,” we don’t need to remind you that it can get complex for even a seasoned user. (And if you’ve never looked that up, well, more power to you.) This ebook was written in the ye olde times of Google Adwords, but there’s still all the location targeting, and the long-tail/short-tail keyword strategizing, and the “what the heck is the Google Display Network?!”-ing. This comprehensive tactical guide covers all those aspects from a beginner's perspective, and even though it’s dated, you’ll be hard-pressed to find a better 101 class for search engine marketing newbies. The only thing you need to know going in? How to use the internet.

Your free, full beginner’s guide to how Google Ads work at the most basic level. Learn how to build, customize, and optimize Google ad campaigns to make the most of your organic search traffic. This ebook starts at initial marketing research and grinds all the way down to understanding your Analytics feed. Plus, with sections dedicated to local advertising and targeting strategies, this can be a good starting point for small businesses trying to crack their local market through Google.

The Definitive Gu...ApressPaid & AdsThe Definitive Guide to Google AdwordsYour digital advertising toolkit awaits – because waiting around for organic discovery isn’t the only way to attract customers online. Get tips to help make the most of your ad dollars, whether they’re going toward paid search, ads on a social media platform, or sponsored content with a partner or publisher. LinkedIn, to Google, to Facebook, you’ll find what you need in one of our free ebooks.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. The Definitive Gu...ApressPaid & AdsThe Definitive Guide to Google AdwordsYour digital advertising toolkit awaits – because waiting around for organic discovery isn’t the only way to attract customers online. Get tips to help make the most of your ad dollars, whether they’re going toward paid search, ads on a social media platform, or sponsored content with a partner or publisher. LinkedIn, to Google, to Facebook, you’ll find what you need in one of our free ebooks.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

If you’ve ever looked up “how to use Google Ads step by step,” we don’t need to remind you that it can get complex for even a seasoned user. (And if you’ve never looked that up, well, more power to you.) This ebook was written in the ye olde times of Google Adwords, but there’s still all the location targeting, and the long-tail/short-tail keyword strategizing, and the “what the heck is the Google Display Network?!”-ing. This comprehensive tactical guide covers all those aspects from a beginner's perspective, and even though it’s dated, you’ll be hard-pressed to find a better 101 class for search engine marketing newbies. The only thing you need to know going in? How to use the internet.

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What we loved:

It’s like an old-school comprehensive how-to book you’d buy at a bookstore

What we didn't love:

Did we really want a textbook on Google Ads?

Summary:

Much like its description of Google Adwords, this free guide is excessively complex and arcane...but in kind of a good way? 

It’s also dated, in a very not good way. For example, Adwords are not still a thing. In fact, many things in this guide are not still a thing as it was originally published in 2012 (that’s before the rebrand to Google Ads). While you should mostly disregard the technical specifications here, it remains a solid primer on keywords and the general flow of Google Ads if you’re up to reading it.


385 pages
Table of Contents
Interviews from the field
ISBN
978-1430240150

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