What value does naming your personas have? What are the best buyer persona "names" you can think of?
The table of contents with just the right level of detail
The built-in upsells and amount of self-promotion
This free ebook takes you from zero to 100 (or at least 20 to 70) on how to create a buyer persona. The information underlying it all is solid, especially if you’re in a position where you have difficulty convincing others in your organization that buyer personas are worth the time.
We would have liked this free ebook much better without the constant linking that made us wonder if this is actually a blog post in PDF form. Or with a layout that makes the information easier to digest. Still, we can’t say we didn’t learn something.