The Definitive Guide to Buyer Personas
Create ideal B2B buyer personas with specificity and customer research. The brevity of this walkthrough belies its detailed, actionable advice. From how to frame your basic interview questions to best practices for defining and developing your personas, you'll get a thorough play-by-play all the way through to the marketing strategy phase. After creating a persona report for your teams and figuring out which personas to target, you'll be ready to hit the ground running.