How can different teams work together to implement and manage customer feedback?
The best practices section, which ironically, was much more actionable than the step-by-step playbook
The info-dump that is the how-to section. We love the idea of a step-by-step guide, but that’s not what we got. Instead, we were hit with theory after theory and “for example”s masquerading as actionable how-tos.
This free ebook will help newbies develop a Voice of the Customer program from the ground-up. There’s nothing special about the structure (what is VoC, what types of feedback can customers give, how to create a Voice of the Customer program, and best practices). But that simplicity is part of its appeal.