When you hire for something other than skill, what are the most successful methods for onboarding and training those employees?
The focus on storytelling and interviews. Who better to say what makes a great marketing team than a CMO or senior marketer? Especially one from a big name like Salesforce, ExactTarget and LeanData.
Like some others that rely very heavily on interviews, this free ebook sacrifices actionability for storytelling, and not in a good way (read: platitudes)
This free ebook takes what you (hopefully) already know about building a great B2B marketing team and packages it into 7 digestible tips.
The storytelling is solid and we genuinely enjoyed reading the free ebook, but for those short on time, this won’t offer you any lightbulb moments.
We would have loved to see a table of contents, especially given the length. There were some linked dots on the side of the pages that made the book somewhat easier to navigate.