Reverse LinkedIn Prospecting

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leadGenius
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Just what is reverse prospecting on LinkedIn? Instead of using existing prospects as your axis, you use your entire pool of connections to reach out to new leads. It's not a difficult lead gen technique by any means, but to pull it off successfully, you'll want to make sure your audience is on LinkedIn and then follow the steps in this LinkedIn prospecting guide.

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you should read this ebook if...

  • You use LinkedIn for prospecting but you're unhappy with your current processes
  • You're looking for a new LinkedIn lead gen playbook to improve your results
  • You'd like a simple way to start getting into LinkedIn for prospecting and outbound

about this ebook

LeadGenius perfected the tactic in their own outreach campaigns, and were able to achieve an 86% open rate and get a reply 26% of the time from a pool of 300 people. Keep in mind you'll be able to take this strategy farthest if you work with B2B (considering the people most active on the platform)...

Just what is reverse prospecting on LinkedIn? Instead of using existing prospects as your axis, you use your entire pool of connections to reach out to new leads. It's not a difficult lead gen technique by any means, but to pull it off successfully, you'll want to make sure your audience is on LinkedIn and then follow the steps in this LinkedIn prospecting guide.

Reverse LinkedIn...leadGeniusProspecting and OutboundReverse LinkedIn ProspectingWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.Reverse LinkedIn...leadGeniusProspecting and OutboundReverse LinkedIn ProspectingWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.

Key insights

LeadGenius perfected the tactic in their own outreach campaigns, and were able to achieve an 86% open rate and get a reply 26% of the time from a pool of 300 people. Keep in mind you'll be able to take this strategy farthest if you work with B2B (considering the people most active on the platform)...

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Reverse LinkedIn Prospecting
Reviewed by
Alissa Pagano
3.5
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What we loved:

This free ebook on LinkedIn prospecting is short, sweet, and to the point. It wastes no time jumping right into the how-to, but the authors do take time to establish their authority at the beginning. We thought that was a nice touch — social proof in the form of LeadGenius’ own success with the tactics they describe.

What we didn't love:

The reverse LinkedIn prospecting thing is pretty straightforward. We aren't sure it merited an entire book, even a short one. And to lose a whole page here to self-promotion (no matter how on-topic) is a tragedy. To make this feel more worthwhile, we'd love to see some greater insight or more follow-up on how to best use this strategy.


11 pages
Table of Contents
Interviews from the field
ISBN
978-0670004010

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