This free ebook on LinkedIn prospecting is short, sweet, and to the point. It wastes no time jumping right into the how-to, but the authors do take time to establish their authority at the beginning. We thought that was a nice touch — social proof in the form of LeadGenius’ own success with the tactics they describe.
The reverse LinkedIn prospecting thing is pretty straightforward. We aren't sure it merited an entire book, even a short one. And to lose a whole page here to self-promotion (no matter how on-topic) is a tragedy. To make this feel more worthwhile, we'd love to see some greater insight or more follow-up on how to best use this strategy.