Level Up SMB Revenue Growth and Buyer Engagement With ABM

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What is ABM? Account-based marketing is more than a set of growth or outreach tactics. An ABM strategy is a comprehensive engagement strategy for sales, marketing, and organizational leadership to align under. And what does that mean for you? Use the insights and benchmarks from this free Forrester ABM report, commissioned by RollWorks in late 2021 and based on responses from 228 established ABM companies.

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you should read this ebook if...

  • You are a marketer or marketing manager at a B2B startup or small to medium-sized business
  • You’d like to optimize your ABM strategy or account-based marketing tactics, especially by understanding the challenges and approaches of other ABM companies
  • You need to increase revenue growth and/or improve customer retention and lead conversion
  • You’re looking for a data report on how companies are currently implementing ABM

about this ebook

Grounded in data and personalization, ABM generates demand, drives your buyer engagement, and sharpens your ability to target just the right businesses. Improved cross-selling and upselling are some other benefits of ABM. So how can you effectively put it to use for your business?...

What is ABM? Account-based marketing is more than a set of growth or outreach tactics. An ABM strategy is a comprehensive engagement strategy for sales, marketing, and organizational leadership to align under. And what does that mean for you? Use the insights and benchmarks from this free Forrester ABM report, commissioned by RollWorks in late 2021 and based on responses from 228 established ABM companies.

Level Up SMB Reve...RollWorksSurvey ReportLevel Up SMB Revenue Growth and Buyer Engagement With ABM Ah, the tried-and-true survey report: a narrow investigation into one particular area, replete with charts, graphs, and infographics for our viewing pleasure. Usually they aren’t very actionable resources, but they’re incredible sources of data. Always check out the sample size of people surveyed and the methodology behind the polling for full context.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Level Up SMB Reve...RollWorksSurvey ReportLevel Up SMB Revenue Growth and Buyer Engagement With ABM Ah, the tried-and-true survey report: a narrow investigation into one particular area, replete with charts, graphs, and infographics for our viewing pleasure. Usually they aren’t very actionable resources, but they’re incredible sources of data. Always check out the sample size of people surveyed and the methodology behind the polling for full context.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Grounded in data and personalization, ABM generates demand, drives your buyer engagement, and sharpens your ability to target just the right businesses. Improved cross-selling and upselling are some other benefits of ABM. So how can you effectively put it to use for your business?...

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Level Up SMB Revenue Growth and Buyer Engagement With ABM
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Level Up SMB Revenue Growth and Buyer Engagement With ABM
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Mekkie Bansil
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What we loved:

Account-Based Marketing (more affectionately known as ABM) is one of those hot growth buzzwords, which means all us marketers want to know what all the other marketers think about it. This state of the industry report answers those questions, as well as others like “What channels are most effective for ABM?” and “What is most difficult about implementing an ABM approach?”

What we didn't love:

Like many other free resources in the category, we wish this state of the industry report had a little more in the way of actionable advice. Also, why no table of contents? Sure, it's a short ebook, but a ToC makes everything more readable.


12 pages
228 people surveyed
Table of Contents
ISBN
978-9683215024

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