When did prospects and customers stop asking you "what" and start asking you "why"? If you're not there yet, how will you make the messaging shift?
The large swaths of neon salmon text. We’re all for bold design, but when it makes text illegible, that’s a 👎 in our book.
The percentage of the book we could read without a headache presented a systematic approach to building a successful startup, all in an engaging first-person narrative style.
Much like Getting Real or SaaS Sales for Startup Founders, this free startup resource is an actual book. But unlike others in its category, this book exemplifies the one thing Intercom is well known for: form over function. There are many valuable insights scattered throughout the free guide and it’s by no means a difficult read, but it is long and you do have to read (not skim) to get the value. Unfortunately, the design choices make that extra hard.
One last caveat: All the information comes from the PoV of the Intercom team. Is that a bad thing? Maybe, but let’s not forget the tech-valley-darling status of Intercom — getting their personal experience doesn’t seem like such a bad deal.