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Intercom on Starting Up

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Begin your startup journey with lessons from the founders who've come before. Far from a simple product launch how-to, this startup ebook takes all your early stage questions into account. Start by learning how to find product market fit and then how to build, ship, and initially price your product. Do you need to hire your first sales rep before you can get your first customers? This is a complete resource for startup founders, brimming with growth success stories and noteworthy failures to learn from.

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you should read this ebook if...

  • You are a solopreneur, founder, or just entrepreneur-curious
  • You're interested in learning real world startup lessons from tech sector giant Intercom
  • You need a basic blueprint for building your product-led startup but also value specific examples and personal stories alongside general information
  • You need a better understanding of what data and which metrics you should track and analyze as you look to grow your small business

about this ebook

What is a startup, at its heart? According to Paul Graham, a business designed to grow, and fast. So as you consider how to build your startup, it’s important to focus on real, specific goals you and your team can execute on quickly — even if your tactics don't scale or you need to kick cans down the road for later. But since you're always moving toward greater growth, don't lose sight of the bigger picture. Consider your position within the overall market, with an eye for emerging trends. Keep your customer acquisition strategy in the back of your mind. And always try to move forward according to your internal values and mission.

Begin your startup journey with lessons from the founders who've come before. Far from a simple product launch how-to, this startup ebook takes all your early stage questions into account. Start by learning how to find product market fit and then how to build, ship, and initially price your product. Do you need to hire your first sales rep before you can get your first customers? This is a complete resource for startup founders, brimming with growth success stories and noteworthy failures to learn from.

Intercom on Sta...IntercomStartup LifeIntercom on Starting UpWe’ve got some of the best free resources for startup founders, covering everything from building a strong business vision and mission to actually doing what it takes to get your project off the ground. Things like making your first and second hires for a well-balanced MVP team. What to launch and what to keep working on. And even how to deal with that ever-present threat: what if my startup doesn’t make it?LeadershipIt's about time you get your virtual hands on these free ebooks for entrepreneurs and startups. The best time to read a business strategy ebook is yesterday, the saying goes. The second best time is today. So hone your business skills. Check out these resources and guides for leaders of all stripes: the founders, the managers, the self-starters, and small business owners.Intercom on Sta...IntercomStartup LifeIntercom on Starting UpWe’ve got some of the best free resources for startup founders, covering everything from building a strong business vision and mission to actually doing what it takes to get your project off the ground. Things like making your first and second hires for a well-balanced MVP team. What to launch and what to keep working on. And even how to deal with that ever-present threat: what if my startup doesn’t make it?LeadershipIt's about time you get your virtual hands on these free ebooks for entrepreneurs and startups. The best time to read a business strategy ebook is yesterday, the saying goes. The second best time is today. So hone your business skills. Check out these resources and guides for leaders of all stripes: the founders, the managers, the self-starters, and small business owners.

Key insights

What is a startup, at its heart? According to Paul Graham, a business designed to grow, and fast. So as you consider how to build your startup, it’s important to focus on real, specific goals you and your team can execute on quickly — even if your tactics don't scale or you need to kick cans down the road for later. But since you're always moving toward greater growth, don't lose sight of the bigger picture. Consider your position within the overall market, with an eye for emerging trends. Keep your customer acquisition strategy in the back of your mind. And always try to move forward according to your internal values and mission.

Discuss this free ebook

When did prospects and customers stop asking you "what" and start asking you "why"? If you're not there yet, how will you make the messaging shift?

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Intercom on Starting Up
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Mekkie Bansil
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Value

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Readability

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What we didn't love:

The large swaths of neon salmon text. We’re all for bold design, but when it makes text illegible, that’s a 👎 in our book.

What we loved:

The percentage of the book we could read without a headache presented a systematic approach to building a successful startup, all in an engaging first-person narrative style.

Summary:

Much like Getting Real or SaaS Sales for Startup Founders, this free startup resource is an actual book. But unlike others in its category, this book exemplifies the one thing Intercom is well known for: form over function. There are many valuable insights scattered throughout the free guide and it’s by no means a difficult read, but it is long and you do have to read (not skim) to get the value. Unfortunately, the design choices make that extra hard.

One last caveat: All the information comes from the PoV of the Intercom team. Is that a bad thing? Maybe, but let’s not forget the tech-valley-darling status of Intercom — getting their personal experience doesn’t seem like such a bad deal.


122 pages
Table of Contents
Interviews from the field
ISBN
978-0986139260

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