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How to Predict Influencer Marketing ROI?

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What’s the real ROI with influencer marketing? Discover the influencer metrics that matter to a business, from cost per impression and reach efficiency rate to gauging the literal uptick in impressions and engagement that come with the territory. Getting started with influencer marketing from an analytically-informed POV is hard – make it easier with this free ebook to guide you through it.

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you should read this ebook if...

  • You are a marketer new to hiring influencers and want to see some performance benchmarks
  • You're simply trying to figure out if hiring an influencer is worth it for your business and need to check out existing data
  • You are an influencer yourself and want to check out a few ways that you can make working together easier for marketers and businesses

about this ebook

Figuring out return on investment is only one difficulty you’ll face in the Wild West of influencer marketing. To make it a justifiable, worthwhile investment, the first you need get right is finding an appropriate influencer for your brand and coming to an agreement with them. By cross-checking influencers’ own data, you can begin building an informed ROI forecast and make the best choice. When you’re reaching out, be upfront and ask to…

What’s the real ROI with influencer marketing? Discover the influencer metrics that matter to a business, from cost per impression and reach efficiency rate to gauging the literal uptick in impressions and engagement that come with the territory. Getting started with influencer marketing from an analytically-informed POV is hard – make it easier with this free ebook to guide you through it.

Key insights

Figuring out return on investment is only one difficulty you’ll face in the Wild West of influencer marketing. To make it a justifiable, worthwhile investment, the first you need get right is finding an appropriate influencer for your brand and coming to an agreement with them. By cross-checking influencers’ own data, you can begin building an informed ROI forecast and make the best choice. When you’re reaching out, be upfront and ask to…

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Which metrics are most important to look at during an initial evaluation for business-influencer fit?

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How to Predict Influencer Marketing ROI?
Reviewed by
Alissa Pagano
3.9
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What we loved:

We think the focus on data and some of the insights here are extremely valuable. Especially for someone without any influencer marketing background, this look at the metrics of it is really illuminating. If you didn't know you just up and ask an influencer for their engagement data, now you do (maybe be a little tactful about it). This is a good starting point for researching the topic.

What we didn't love:

Something about this ebook makes it feel like it's dancing around its point. It somehow feels a little vague and hazy instead of rooted in cold, hard statistics and calculations.  This could probably be remedied with clearer explanations, so the brevity of this one might be working against it.


15 pages
Table of Contents
Interviews from the field
ISBN
978-3090730699

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