How to plan & execute your marketing strategies effortlessly

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Productivity
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Asana
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What is work management and how is it impacting your marketing team? Basically, it morphs your workflow into a better structured, well-oiled operations machine. This is especially useful for planning and executing marketing strategy. Between all the tech in your marketing stack for planning and tracking, and all the content continuously being produced, there are a dozen plus places to lose the narrative. But at each point, there’s also an opportunity to optimize and streamline with work management.

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about this ebook

A marketing team can fall victim to information silos as a death by 1000 cuts. Your martech stack is supposed to streamline the workflow process, but it's prohibitive to switch between multiple tools in order to log or find data, write, edit, and publish a piece, or track its performance. It slows down collaboration, eats up team members' time, and makes it more difficult to see how the campaigns are progressing. A work management audit won't directly impact your marketing strategy, but if you find and correct technology issues in the pipeline, you'll improve workflow and workload health across the board.

What is work management and how is it impacting your marketing team? Basically, it morphs your workflow into a better structured, well-oiled operations machine. This is especially useful for planning and executing marketing strategy. Between all the tech in your marketing stack for planning and tracking, and all the content continuously being produced, there are a dozen plus places to lose the narrative. But at each point, there’s also an opportunity to optimize and streamline with work management.

Key insights

A marketing team can fall victim to information silos as a death by 1000 cuts. Your martech stack is supposed to streamline the workflow process, but it's prohibitive to switch between multiple tools in order to log or find data, write, edit, and publish a piece, or track its performance. It slows down collaboration, eats up team members' time, and makes it more difficult to see how the campaigns are progressing. A work management audit won't directly impact your marketing strategy, but if you find and correct technology issues in the pipeline, you'll improve workflow and workload health across the board.

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How to plan & execute your marketing strategies effortlessly
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Mekkie Bansil
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What we loved:

The numbers and quotes used to back up the information.

What we didn't love:

Phenomenal cosmic illustrations. Itty bitty font size. 🧞

Summary:

This free ebook is a lot of talk about talk without any concrete resolutions. The mini case studies which the book positions as solutions to the busy marketer’s problem are very clearly pitches for Asana, which might have been ok had they offered anything besides a pitch.

We also can’t ignore the irony of a free guide that sets itself up with the premise of making things “simpler” for marketers and then follows it up with a solution that sounds contrived enough to be from an episode of The Office: “work management”.


25 pages
Table of Contents
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ISBN
978-4473651754

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