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How to Get Product Launches Right

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Planning an effective product launch means you have to look all the way down to the feature-level of things. You also have to look months into the future, keeping your eyes open for the impact of those features you've shipped. Learn how to make it easy and set specific, methodical KPIs when you pick up this quick, free launch guide from Heap.

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you should read this ebook if...

  • You are a product manager looking to implement a framework for shipping features
  • You're figuring out which KPIs to use with a product launch
  • You want a product hypothesis brief template or after-action report template

about this ebook

Do you treat shipping a new product feature with the same gusto as launching the entire product? Or, at least in some of the more important ways — like setting objectives and dutifully tracking metrics? It might not be a big one-time event, but features help keep the lifeblood of your product flowing. So forget the launch party. Instead, get your feature releases right using this 3-step framework from Heap. The work starts beforehand when the product team should be asking...

Planning an effective product launch means you have to look all the way down to the feature-level of things. You also have to look months into the future, keeping your eyes open for the impact of those features you've shipped. Learn how to make it easy and set specific, methodical KPIs when you pick up this quick, free launch guide from Heap.

How to Get Produc...HeapProduct MarketingHow to Get Product Launches RightBringing a product to market is no easy feat. Luckily, we’ve got free product ebooks and guides to help you find your footing. A little less strenuous than full-on product management, a product marketing strategy revolves around aspects of your product’s brand: positioning, messaging, differentiation. Add a dash of competitor analysis, audience targeting, and team enablement, and you’re off.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. How to Get Produc...HeapProduct MarketingHow to Get Product Launches RightBringing a product to market is no easy feat. Luckily, we’ve got free product ebooks and guides to help you find your footing. A little less strenuous than full-on product management, a product marketing strategy revolves around aspects of your product’s brand: positioning, messaging, differentiation. Add a dash of competitor analysis, audience targeting, and team enablement, and you’re off.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Do you treat shipping a new product feature with the same gusto as launching the entire product? Or, at least in some of the more important ways — like setting objectives and dutifully tracking metrics? It might not be a big one-time event, but features help keep the lifeblood of your product flowing. So forget the launch party. Instead, get your feature releases right using this 3-step framework from Heap. The work starts beforehand when the product team should be asking...

Discuss this free ebook

Go back over a previous product launch and try to write a hypothesis brief for it. How would you have launched differently if you had made on in advance?

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How to Get Product Launches Right
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Mekkie Bansil
3.5
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What we loved:

Short and sweet, this mini, instructional content resource gives you a framework to asses the success of a product launch (and who doesn't want another one of those). The framework itself is a little scary sounding — Hypothesis Brief — but the logic behind it is solid and it's definitely something we'll be using to asses our next product launch.

What we didn't love:

There are actionable worksheets, but they're linked out, which is a little annoying.


7 pages
Table of contents
Interviews from the field
ISBN
978-9412997498

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