Is frustration inevitable during user onboarding? And, if so, how do you manage it?
The application of the Fogg Behavior Model to user onboarding is intriguing as a concept and the do/don't format of the best practices section is extremely actionable.
Reading this felt a lot like reading a pitch for a book instead of an actual book. While we walked away with a decent understanding of BJ Fogg's Model thanks to the theory-heavy intro, we also found ourselves at the end of this free guide asking: Where's the rest?