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How to Convert Trials into Users

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Whether your SaaS runs on a freemium model or goes from free trial to paid, user conversion is top of mind. With this free mini ebook, you can tweak your approach for converting trials to users and users to paying customers. Let's get down to business changing user behavior.

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you should read this ebook if...

  • You are a SaaS product manager or product designer
  • You need a quick way to assess, improve, or revamp your user onboarding process
  • You've heard about the Fogg Behavior Model and want to use it to trigger user actions (like conversion)

about this ebook

Most of us realize how powerful behaviour analytics are for optimizing product. You want to encourage or discourage certain actions, give a little nudge here and bump there. The onboarding process is one bottleneck where it's especially easy to lose a self-serve user. But when you understand exactly what to modify on your end — how and to what ends — you can exert a lot more influence on user behavior. So we can apply an "ability, motivation, trigger" framework to identify where your product...

Whether your SaaS runs on a freemium model or goes from free trial to paid, user conversion is top of mind. With this free mini ebook, you can tweak your approach for converting trials to users and users to paying customers. Let's get down to business changing user behavior.

How to Convert Tr...PalabraProduct-Led GrowthHow to Convert Trials into UsersThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.How to Convert Tr...PalabraProduct-Led GrowthHow to Convert Trials into UsersThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.

Key insights

Most of us realize how powerful behaviour analytics are for optimizing product. You want to encourage or discourage certain actions, give a little nudge here and bump there. The onboarding process is one bottleneck where it's especially easy to lose a self-serve user. But when you understand exactly what to modify on your end — how and to what ends — you can exert a lot more influence on user behavior. So we can apply an "ability, motivation, trigger" framework to identify where your product...

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Is frustration inevitable during user onboarding? And, if so, how do you manage it?

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How to Convert Trials into Users
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What we loved:

The application of the Fogg Behavior Model to user onboarding is intriguing as a concept and the do/don't format of the best practices section is extremely actionable.

What we didn't love:

Reading this felt a lot like reading a pitch for a book instead of an actual book. While we walked away with a decent understanding of BJ Fogg's Model thanks to the theory-heavy intro, we also found ourselves at the end of this free guide asking: Where's the rest?


11 pages
External references
Table of contents
ISBN
978-2728401865

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