How to Build a Full-Inbound Conversion Funnel

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Growth & Marketing
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Turning visitors into prospects means moving them from the top of the funnel (TOFU) to the bottom (BOFU). But lead gen is easier said than done. This free guide to inbound conversion funnels can help you discover where your strategy is going wrong. Too much of a focus on pull marketing, and not enough of a sales funnel for CRO? Too much of a focus on converting highly-qualified leads, at the expense of pulling a large audience into your funnel to begin with? Learn how to create an effective, nonlinear, and multi-channel funnel fit for every buyer journey.

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you should read this ebook if...

  • You’re concerned with customer acquisition either as a marketer or as a salesperson
  • You’re familiar with the buyer’s journey but want to better understand how to move prospects through the stages of a buyer funnel
  • You’d like tips for optimizing your inbound marketing funnel

about this ebook

Turning visitors into prospects means moving them from the top of the funnel (TOFU) to the bottom (BOFU). But lead gen is easier said than done. This free guide to inbound conversion funnels can help you discover where your strategy is going wrong. Too much of a focus on pull marketing, and not enough of a sales funnel for CRO? Too much of a focus on converting highly-qualified leads, at the expense of pulling a large audience into your funnel to begin with? Learn how to create an effective, nonlinear, and multi-channel funnel fit for every buyer journey.

Discuss this free ebook

What steps should we take if our funnel is full but we still aren’t seeing enough qualified leads down at BOFU level?

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How to Build a Full-Inbound Conversion Funnel
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Mekkie Bansil
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What we loved:

This free resource has a long lead-up to something valuable. A large chunk of the book is a 101 overview of a marketing funnel. Think things like definitions of TOFU and why funnels are important (is there any marketer who thinks funnels aren't important?). Save yourself the time and skip to page 17.

What we didn't love:

Unlike the first half, the latter half offers tips for balancing TOFU and BOFU content to get the most out of your marketing. Like many other books in the category, it emphasizes the importance of personas and goal setting and takes it a step further with its own take on keyword research and sales-marketing alignment.


28 pages
Table of Contents
Interviews from the field
ISBN
979-9388585360

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