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How Schema Markup Can Be a Gamechanger for Your Site

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What exactly is schema markup and how can you use it to improve your site’s SEO? Schema markup is a hidden aspect of advanced technical SEO — it’s a code-level implementation that can improve the way search engines read and understand your content. It’s powerful, but often overlooked. This eBook will walk you through how to get started with schema markup. Start reading now for a quick breakdown of how to implement structured data for more engaging and detailed search results.

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you should read this ebook if...

  • You’ve just discovered the concept of schema markup & structured data and wanted an introductory eBook on the topic
  • You need to add schema to your website to improve SEO, but aren’t sure where to start with
  • You’ve investigated schema and looked into Google’s rich snippets but found the information confusing and a little overwhelming — you’d like a simpler, straightforward guide to schema markup

about this ebook

Proper schema (also known as structured page data) is a technical SEO optimization that can help boost click-through rate and positively impact your SERP rank. It helps your pages appear in more relevant search results, match search intent, and boost CTR — not to mention improve the overall relevance, trustworthiness, and authority of your website.

What exactly is schema markup and how can you use it to improve your site’s SEO? Schema markup is a hidden aspect of advanced technical SEO — it’s a code-level implementation that can improve the way search engines read and understand your content. It’s powerful, but often overlooked. This eBook will walk you through how to get started with schema markup. Start reading now for a quick breakdown of how to implement structured data for more engaging and detailed search results.

How Schema Mark...YellowContent & SEOHow Schema Markup Can Be a Gamechanger for Your SiteContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. How Schema Mark...YellowContent & SEOHow Schema Markup Can Be a Gamechanger for Your SiteContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Proper schema (also known as structured page data) is a technical SEO optimization that can help boost click-through rate and positively impact your SERP rank. It helps your pages appear in more relevant search results, match search intent, and boost CTR — not to mention improve the overall relevance, trustworthiness, and authority of your website.

Discuss this free ebook

Is there any downside — or alternatively, extra benefit — to using Google’s Structured Data Markup Helper versus using an independent schema markup generator?

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What we loved:

You’d be hard-pressed to find a better ROI than this free guide to schema markup. It’s a super quick read but packed with good, valuable information in a well-laid out, easy-to-read form. It’s an excellent primer and won’t, we don’t think, leave you wanting for me. You’ll be able to head in, get what you need, and implement schema immediately.

What we didn't love:

This is a very short and sweet eBook! Sure, it gets through all the points it’s trying to make, and even manages to tie together a conceptual overview with a useful how-to portion. We appreciate the brevity. But there’s more that could be said on the topic of schema markup/structured data, and we would have loved to see Yellow dive into it a little more deeply.


39 pages
Table of Contents
Interviews from the Field
ISBN
978-5928931536

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