Is there any downside — or alternatively, extra benefit — to using Google’s Structured Data Markup Helper versus using an independent schema markup generator?
You’d be hard-pressed to find a better ROI than this free guide to schema markup. It’s a super quick read but packed with good, valuable information in a well-laid out, easy-to-read form. It’s an excellent primer and won’t, we don’t think, leave you wanting for me. You’ll be able to head in, get what you need, and implement schema immediately.
This is a very short and sweet eBook! Sure, it gets through all the points it’s trying to make, and even manages to tie together a conceptual overview with a useful how-to portion. We appreciate the brevity. But there’s more that could be said on the topic of schema markup/structured data, and we would have loved to see Yellow dive into it a little more deeply.