Getting Real: The smarter, faster, easier way to build a successful web application

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Learn the philosophies behind building your web app fast using a small, lean team and agile development. This beginner's handbook is about getting closer to real value, stripping away vanity metrics, time sinks, and needless bloat. Instead of adding complexity, simplify. Ship less faster, iterate, then ship again. By focusing on what's real — like a version one, minimum viable product — you can define your product vision and just start executing on it.

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you should read this ebook if...

  • You'd like to build a web app-based product but you aren't sure where to start or what to focus on
  • You aren't the most technical founder or solopreneur but you aren't afraid to dig in and get your hands dirty
  • You're a developer or engineer, not a marketer or product person, but you're ready to learn those other basics of starting up
  • You have a vague understanding of what it means to launch a product-led startup but need specific advice and next steps

about this ebook

Building a web app doesn’t have to be hard. Start out small, self-funded and passionate, with few features and a problem to solve. A team of just 3 is ideal for version 1.0 (a dev, a designer, and a switch). Hires will come later — and that's a whole other beast that this book also tackles. But you're still at the beginning, learning to strip down to the essentials by focusing on prioritization, budget, and timeline. This can all feel pretty limiting. Above all, you have to remember that few decisions are really final, iteration is a given, and your "limitations" can be your greatest strengths.

Learn the philosophies behind building your web app fast using a small, lean team and agile development. This beginner's handbook is about getting closer to real value, stripping away vanity metrics, time sinks, and needless bloat. Instead of adding complexity, simplify. Ship less faster, iterate, then ship again. By focusing on what's real — like a version one, minimum viable product — you can define your product vision and just start executing on it.

Getting Real...BasecampStartup LifeGetting Real: The smarter, faster, easier way to build a successful web applicationWe’ve got some of the best free resources for startup founders, covering everything from building a strong business vision and mission to actually doing what it takes to get your project off the ground. Things like making your first and second hires for a well-balanced MVP team. What to launch and what to keep working on. And even how to deal with that ever-present threat: what if my startup doesn’t make it?LeadershipIt's about time you get your virtual hands on these free ebooks for entrepreneurs and startups. The best time to read a business strategy ebook is yesterday, the saying goes. The second best time is today. So hone your business skills. Check out these resources and guides for leaders of all stripes: the founders, the managers, the self-starters, and small business owners.Getting Real...BasecampStartup LifeGetting Real: The smarter, faster, easier way to build a successful web applicationWe’ve got some of the best free resources for startup founders, covering everything from building a strong business vision and mission to actually doing what it takes to get your project off the ground. Things like making your first and second hires for a well-balanced MVP team. What to launch and what to keep working on. And even how to deal with that ever-present threat: what if my startup doesn’t make it?LeadershipIt's about time you get your virtual hands on these free ebooks for entrepreneurs and startups. The best time to read a business strategy ebook is yesterday, the saying goes. The second best time is today. So hone your business skills. Check out these resources and guides for leaders of all stripes: the founders, the managers, the self-starters, and small business owners.

Key insights

Building a web app doesn’t have to be hard. Start out small, self-funded and passionate, with few features and a problem to solve. A team of just 3 is ideal for version 1.0 (a dev, a designer, and a switch). Hires will come later — and that's a whole other beast that this book also tackles. But you're still at the beginning, learning to strip down to the essentials by focusing on prioritization, budget, and timeline. This can all feel pretty limiting. Above all, you have to remember that few decisions are really final, iteration is a given, and your "limitations" can be your greatest strengths.

Discuss this free ebook

If you can't get the perfect 3-person mix of dev, designer, dual-wielding for your early team, what other disciplines will get the job done?

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Getting Real: The smarter, faster, easier way to build a successful web application
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Getting Real: The smarter, faster, easier way to build a successful web application
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Mekkie Bansil
4.8
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What we loved:

From the perfectly-detailed table of contents to the comprehensive material to the mini inline case studies, this free ebook on building a web application gets so much right that it’s hard to choose just one thing we love

What we didn't love:

Although there’s a lot to take action on after reading this free ebook, there’s no specifically actionable content. Where’s our worksheet to help us decide which features are essential? (No really Basecamp, we want this!)

Summary:

Building a web app can be overwhelming (we would know!), but there are ways to do it right and ways to drive yourself crazy. This free ebook from tech content cornerstone Basecamp makes that process of building feel so much more manageable. 

If you’re looking for get-your-hands-dirty content, you won’t find that here. But if you’re looking for a great read that will give you a high-level overview of what you need to think about when creating a web app, this book is for you. Highlights include: common mistakes to avoid when building an app, the philosophy of software, and insights from some of the best names in the biz.


135 pages
Table of Contents
Interviews from the field
ISBN
979-9029225945

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