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Food for Growth: 159 secret ingredients served up by the world's top marketers

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This interview-laden guide to growth has insights from marketers at Trello, Zendesk, KISSmetrics and more. Each marketing pro doles out an ingredient or two which you can combine and cook up for digital marketing success. From actionable tips to inspiration from the greats, take a broad look at some of the best ways to promote your business, connect with customers, and improve your marketing strategies overall.

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Marketing is a space that never stops learning and evolving, and it’s necessary that marketers grow and adapt with it. The high-powered marketers in this ebook have been at it for cumulative decades and are sharing their tricks. Learn to orchestrate your own growth hacks (read psychology, not marketing books), to discover your marketing fit before launching a campaign (research first, create second), and to focus your resources toward answering marketing’s biggest questions (“Why do we exist?” for a brand, and “What can you do for me?” for customers).

This interview-laden guide to growth has insights from marketers at Trello, Zendesk, KISSmetrics and more. Each marketing pro doles out an ingredient or two which you can combine and cook up for digital marketing success. From actionable tips to inspiration from the greats, take a broad look at some of the best ways to promote your business, connect with customers, and improve your marketing strategies overall.

Food for Growth...GeckoboardPersonas & Marketing StrategyFood for Growth: 159 secret ingredients served up by the world's top marketersWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Food for Growth...GeckoboardPersonas & Marketing StrategyFood for Growth: 159 secret ingredients served up by the world's top marketersWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Marketing is a space that never stops learning and evolving, and it’s necessary that marketers grow and adapt with it. The high-powered marketers in this ebook have been at it for cumulative decades and are sharing their tricks. Learn to orchestrate your own growth hacks (read psychology, not marketing books), to discover your marketing fit before launching a campaign (research first, create second), and to focus your resources toward answering marketing’s biggest questions (“Why do we exist?” for a brand, and “What can you do for me?” for customers).

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Food for Growth: 159 secret ingredients served up by the world's top marketers
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Food for Growth: 159 secret ingredients served up by the world's top marketers
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Mekkie Bansil
2.9
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Value

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Readability

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What we loved:

This free ebook on the past, present, and future of marketing was jam-packed with quotes and notes from marketing experts topped off with a list of fan-favorite marketing superstars.

What we didn't love:

86 pages of plainly-formatted text with some colored backgrounds. This free ebook is almost as long as a novella, but only 12% as readable

Summary:

We have to give the marketers over at Geckoboard props: they really did their homework on this one. There are so many great insights from expert marketers in this catch-all guide to digital marketing and so little self-promotion, that we’re wondering if this can even be called a promotional asset.

Unfortunately, this free ebook also takes “function before form” to a whole new level with page after page of poorly-formatted text boxes. We would have loved to see some interactive elements or even some pictures of the interviewees. Maybe even a few simple headers and subheaders here and there would have helped break things up. 

If you’re the sort of person who doesn’t mind working for their content, this free guide on anything and everything growth is definitely chock-full of information that will help you do your job as a marketing or growth professional. Then again, so is the rest of the internet.


86 pages
Table of Contents
Interviews from the field

ISBN
978-4713779248

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