Everything You Need to Know About Marketing a Small Business

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Birdeye
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A marketing plan built to succeed starts with 3 things: knowing your ideal customer, understanding the goals you're working toward, and working within your time, budget, and other resource constraints. When you start there, everything else is a question of how? Where can you reach your ideal customer? How will you speak to and approach them? How can you balance your goals for the future with the current circumstances of your business? Or what’s the best way to tweak your circumstances? This free ebook on small business marketing doesn’t have all the answers, but it will put you on the path to finding your own.

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you should read this ebook if...

  • You have or are working with a small business and you’d like to attract/convert more customers
  • You want to map out a simple online marketing plan, but aren’t totally sure how to structure your goals or which marketing channels to focus on
  • You’re new to marketing strategy and looking for a beginner’s guide to digital marketing

about this ebook

A marketing plan built to succeed starts with 3 things: knowing your ideal customer, understanding the goals you're working toward, and working within your time, budget, and other resource constraints. When you start there, everything else is a question of how? Where can you reach your ideal customer? How will you speak to and approach them? How can you balance your goals for the future with the current circumstances of your business? Or what’s the best way to tweak your circumstances? This free ebook on small business marketing doesn’t have all the answers, but it will put you on the path to finding your own.

Everything You Ne...BirdeyePersonas & Marketing StrategyEverything You Need to Know About Marketing a Small BusinessWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Everything You Ne...BirdeyePersonas & Marketing StrategyEverything You Need to Know About Marketing a Small BusinessWhether you’re looking at theory, models, or good ole execution, there are only so many ways that you can actually do marketing. From SWOT to the 7 Ps, no marketer’s knowledge is complete without learning the basics you can build on. You may be looking for ways to determine product/market fit, to identify and segment target customers. Or you may be at the very beginning of the research process, looking into what problems to solve, and how, and for whom. Whatever stage of the journey you're at, you can take a look at our free market research guides for a little help.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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Which of these marketing strategies is best to start with, or how many should we focus on at once when we’re starting out?

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Everything You Need to Know About Marketing a Small Business
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Alissa Pagano
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What we loved:

A simple ebook with a simple goal: getting you to understand the basics of marketing your small business (or startup or shop — however you think of yourself!) online. It definitely delivers on that front, but we don’t think it’s especially useful for non-newbies.

What we didn't love:

Although Birdeye outlines plenty of things you can try in your marketing plan, it doesn’t take much time lingering on anything for more than a page. As a result, you get a wide range of very superficial information. It’s a starting point, not something to answer all your questions or give you a roadmap to follow.


22 pages
Table of Contents
Interviews from the field
ISBN
978-8215745762

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