Empower your sales team to send effective cold emails

Free
Free resource by
Sales
ebook by
Are you
CallHippo
ebook cover

Cold emailing is a challenge most sales reps will face, but by knowing best practices -- and getting lots of practice — you can crank out prospecting emails that work. This simple guide is a step-by-step walkthrough of how to write an effective cold email. Aside from learning how to talk about pain points in a way prospects will appreciate, you'll also find tips on segmenting your email campaign and when the best times are to actually hit send.

request from publisherstart readingshare with a friend
This link contains flashing images. You can also get the book by emailing hello@nonfik.com

you should read this ebook if...

about this ebook

On the continuum of “step-by-step guide to cold emails” and “effective cold email strategies,” this ebook falls pretty firmly in the middle. The 5 biggest takeaways for sales teams are:

The importance of your cold email’s "from" line. You want to avoid looking like a company doing an email blast or a soulless automated message (especially if it is automated!).

Writing an open-worthy sales email subject can be as simple as piquing a prospect’s curiosity — but only in relation to solving their own problems.

Keep the body of the email succinct. Try to immediately bridge the gap between the prospect’s pain points and how you can help mitigate that damage. Use one clear call-to-action and be sure to send a follow-up (and another, and another — up to 3 times).

Remember that a prospecting email is to establish communication with a single contact. Personalize the finer points of the message and group your recipients into segments whenever possible: maybe by how much they have to spend, where they’re located, or which overall pain point you’re applying pressure to.

So when should you send this immaculately crafted cold email? Somewhat surprisingly, Mondays and weekends can catch people in an acquiescing mood.

Cold emailing is a challenge most sales reps will face, but by knowing best practices -- and getting lots of practice — you can crank out prospecting emails that work. This simple guide is a step-by-step walkthrough of how to write an effective cold email. Aside from learning how to talk about pain points in a way prospects will appreciate, you'll also find tips on segmenting your email campaign and when the best times are to actually hit send.

Empower your sa...CallHippoProspecting and OutboundEmpower your sales team to send effective cold emailsWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.Empower your sa...CallHippoProspecting and OutboundEmpower your sales team to send effective cold emailsWhen it comes to outbound sales, it’s all about knowing who’s on the receiving end of that email or DM. What keeps them up at night? How do they like to be spoken to? And even, What’s the best prospecting strategy to find the right people to contact? It’s true that only you, the seasoned SDR, can answer these questions. But everyone needs a little help sometimes. Develop your B2B lead gen strategy with the techniques and tips in our sales prospecting PDFs and outbound engagement playbooks, and you too can have eyebrow-raisingly high response rates. SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.

Key insights

On the continuum of “step-by-step guide to cold emails” and “effective cold email strategies,” this ebook falls pretty firmly in the middle. The 5 biggest takeaways for sales teams are:

The importance of your cold email’s "from" line. You want to avoid looking like a company doing an email blast or a soulless automated message (especially if it is automated!).

Writing an open-worthy sales email subject can be as simple as piquing a prospect’s curiosity — but only in relation to solving their own problems.

Keep the body of the email succinct. Try to immediately bridge the gap between the prospect’s pain points and how you can help mitigate that damage. Use one clear call-to-action and be sure to send a follow-up (and another, and another — up to 3 times).

Remember that a prospecting email is to establish communication with a single contact. Personalize the finer points of the message and group your recipients into segments whenever possible: maybe by how much they have to spend, where they’re located, or which overall pain point you’re applying pressure to.

So when should you send this immaculately crafted cold email? Somewhat surprisingly, Mondays and weekends can catch people in an acquiescing mood.

Discuss this free ebook

What is the right amount of pushiness and pitching in an initial oubound sales email?

open quotation markclose quotation mark

reviews

of
Empower your sales team to send effective cold emails
Claim this listing to respond as
CallHippo

Expert review

question markclose icon
We've been doing B2B SaaS for awhile, so we're the experts for now. Apply to be an expert or learn about our methodology
of
Empower your sales team to send effective cold emails
Reviewed by
Mekkie Bansil
2.8
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 10%bookmark icon 20%bookmark icon 30%bookmark icon 40%bookmark icon 50%bookmark icon 60%bookmark icon 70%bookmark icon 80%bookmark icon 90%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Value

question markclose icon
Is this ebook worth the time it takes to read it? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Readability

question markclose icon
Is this ebook easy to read and navigate? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Actionability

question markclose icon
Does this ebook offer instructions or include templates? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

What we loved:

The references to studies scattered throughout the free ebook.

What we didn't love:

There’s no specific rationale attached to any of the cold email templates. In what situations would we choose one over the other? Why are they written like that?

Summary:

This free resource covers the basics of writing a cold outbound email. And we mean basics. Personalize the subject line, keep the email short, focus on the prospect’s needs — most of the advice here is (hopefully) something you’ve already heard before.

The cold email templates at the end of the guide do level it up from a why-does-this-exist to a I-did-not-regret-downloading, but even those feel just a little too basic to be of any real value.


20 pages
Table of Contents
Interviews from the field
ISBN
979-5728522644

Community reviews and notes

on
Empower your sales team to send effective cold emails
Reviewed by
0
users
1.0
star icon 100%star icon 100%star icon 100%star icon 100%star icon 100%star icon 10%star icon 20%star icon 30%star icon 40%star icon 50%star icon 60%star icon 70%star icon 80%star icon 90%star icon emptystar icon emptystar icon 10%star icon empty

Be the first to write a review →

Companies are not allowed to review their own materials.

What did you think?

Empower your sales team to send effective cold emails
We only allow reviews from logged in users to stop spam and keep reviews fair.
Your profile will be linked in your review so keep it classy and don't review your own stuff
Learn more
Thanks for your submission!

We're doing everything by hand for now, so please give us a few days to review your info.

more free

Sales

ebooks

see all books in this category →

close icon
author
CallHippo

see all books by this publisher →