What is the right amount of pushiness and pitching in an initial oubound sales email?
The references to studies scattered throughout the free ebook.
There’s no specific rationale attached to any of the cold email templates. In what situations would we choose one over the other? Why are they written like that?
This free resource covers the basics of writing a cold outbound email. And we mean basics. Personalize the subject line, keep the email short, focus on the prospect’s needs — most of the advice here is (hopefully) something you’ve already heard before.
The cold email templates at the end of the guide do level it up from a why-does-this-exist to a I-did-not-regret-downloading, but even those feel just a little too basic to be of any real value.