Data-Driven Product Manager

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Toucan Toco
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It’s time to prioritize product analytics, get a measure of user engagement and other KPIs, and boost overall customer satisfaction. A product manager backed by data is one who doesn’t only make the right roadmap decisions – they’re prepared to get the necessary stakeholder buy-in, too. Learn how to democratize your user data today with this free product ebook.

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you should read this ebook if...

  • You are a SaaS product manager or play a leading role on the product team
  • You’re interested in ways to better align product dev, revenue teams, and other stakeholders
  • You’re looking for simple ways to identify user problems and develop stickier features

about this ebook

Data-driven product management feels par for the course these days, especially within the framework of a product-led growth model. But that doesn’t make it entirely easy. How can you collect, understand, and then share the data you have access to as a product manager? This is a guide to leveraging data for continued product optimization. Start with the “Why”s and “What to Expect”s, then explore how to work with your customer team for user feedback, build live databases, and embody a design-first methodology. To begin, you’ll want to…

It’s time to prioritize product analytics, get a measure of user engagement and other KPIs, and boost overall customer satisfaction. A product manager backed by data is one who doesn’t only make the right roadmap decisions – they’re prepared to get the necessary stakeholder buy-in, too. Learn how to democratize your user data today with this free product ebook.

Data-Driven Produ...Toucan TocoProduct Vision and StrategyData-Driven Product ManagerYou can have a product vision without a strategy…but it sure would make it impossible to execute. On the other hand, isn’t it true that there can be no product strategy without a strong product vision to begin with? So get to defining your “why” and then launch right into defining the “how” with some of our free product resources.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.Data-Driven Produ...Toucan TocoProduct Vision and StrategyData-Driven Product ManagerYou can have a product vision without a strategy…but it sure would make it impossible to execute. On the other hand, isn’t it true that there can be no product strategy without a strong product vision to begin with? So get to defining your “why” and then launch right into defining the “how” with some of our free product resources.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.

Key insights

Data-driven product management feels par for the course these days, especially within the framework of a product-led growth model. But that doesn’t make it entirely easy. How can you collect, understand, and then share the data you have access to as a product manager? This is a guide to leveraging data for continued product optimization. Start with the “Why”s and “What to Expect”s, then explore how to work with your customer team for user feedback, build live databases, and embody a design-first methodology. To begin, you’ll want to…

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When your org isn't starting with any structured approach to product data, what are the first steps to take to build that culture?

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Data-Driven Product Manager
Reviewed by
Alissa Pagano
3.8
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Value

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Readability

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Actionability

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What we loved:

This felt like a good overview of how and why to leverage data analytics for your users and product. It does a good job tying together the different aspects of what it means to be a data-driven PM, touching on customer team alignment and user success/satisfaction, as well as product engagement and prioritization concerns.

What we didn't love:

Depending on what problem you’re trying to solve, we find this was generally light on the actionable insights. It provides the bones of a framework for putting your product data to work but lacks step-by-step guidance. We don’t think by the end of this ebook we’d feel fully equipped as a newly data-driven product manager—not without digging into some additional resources, anyway.


40 pages
Table of Contents
External References
ISBN
979-1923305471

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