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Customer Retention

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Upvoty
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Discover the benefits of recording your customer retention data, like improved product optimization and dealing with feature creep in your SaaS product. This free ebook is a good lesson on what retention has to do with customer success, and how you can harness feedback to build a powerful retention machine. Find ways to optimize, increase retention, and reduce churn all at the same time.

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you should read this ebook if...

  • You work with customers and customer data at a SaaS company
  • You want to learn how to better leverage the data you get from customers who do churn
  • You need to understand at which points your customer feedback loop is breaking down or how you can generally improve its performance

about this ebook

Let’s get into the “what to do when your retention tactics fail” discussion. Usually that’s saved for churn talk — but Upvoty makes sure they address it right out of the gates. Because when your users churn, they’re actually taking valuable data with them: their why. Why have you lost their business? Why have they chosen to dip out after their trial? You may be able to determine you’re not targeting the correct audience. Maybe your features aren’t clear or benefits aren’t apparent, or there’s a point at which customers naturally outgrow your product. Optimize your exit process to capture this data and understand your next steps.

Discover the benefits of recording your customer retention data, like improved product optimization and dealing with feature creep in your SaaS product. This free ebook is a good lesson on what retention has to do with customer success, and how you can harness feedback to build a powerful retention machine. Find ways to optimize, increase retention, and reduce churn all at the same time.

Customer RetentionUpvotyRetention & ChurnCustomer RetentionAre you holding on to the customers that sign up? Or are they dropping as soon as the trial period is up? It doesn’t matter how many signups you’re getting if they don’t stick around long enough to make you money. Depending on acquisition costs, maybe you’re taking a loss! Check out these free guides to retention and churn to identify your performance indicators, problems areas, and learn how to track revenue metrics.CustomerHey CS pros, lean on us. We've got the free resources every customer support professional needs. Learn from the best customer experience ebooks to reduce churn and improve retention. Find support team-tested best practices for amplifying the voice of the customer within your org. And get buy-in for the customer service tools your team and your customers need to thrive.Customer RetentionUpvotyRetention & ChurnCustomer RetentionAre you holding on to the customers that sign up? Or are they dropping as soon as the trial period is up? It doesn’t matter how many signups you’re getting if they don’t stick around long enough to make you money. Depending on acquisition costs, maybe you’re taking a loss! Check out these free guides to retention and churn to identify your performance indicators, problems areas, and learn how to track revenue metrics.CustomerHey CS pros, lean on us. We've got the free resources every customer support professional needs. Learn from the best customer experience ebooks to reduce churn and improve retention. Find support team-tested best practices for amplifying the voice of the customer within your org. And get buy-in for the customer service tools your team and your customers need to thrive.

Key insights

Let’s get into the “what to do when your retention tactics fail” discussion. Usually that’s saved for churn talk — but Upvoty makes sure they address it right out of the gates. Because when your users churn, they’re actually taking valuable data with them: their why. Why have you lost their business? Why have they chosen to dip out after their trial? You may be able to determine you’re not targeting the correct audience. Maybe your features aren’t clear or benefits aren’t apparent, or there’s a point at which customers naturally outgrow your product. Optimize your exit process to capture this data and understand your next steps.

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Customer Retention
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Customer Retention
Reviewed by
Mekkie Bansil
3.3
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What we loved:

There's a cute mascot that takes you through the book. Need we say more?

What we didn't love:

The rambliness

Summary:

From the vague catch-all title to the platitude-sounding chapter headings, there's a lot left to the imagination if you decide to take the "I'll skim for insights" approach.

If, however, you decide to read this free ebook cover-to-cover, you might be pleasantly surprised. What this resource lacks in clarity it makes up for in relatable metaphors and a conversational tone. Customer retention is a people game, and thankfully this free ebook is written for real people.

Read it all or don't read it at all.


49 pages
Table of Contents
Interviews from the field
ISBN
978-5611470447

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