Video Summary

Common Product-Led Growth Challenges and How To Overcome Them

Free
Free resource by
Growth & Marketing
ebook by
Are you
MadKudu
ebook cover

The challenges facing a product-led growth strategy aren't totally unique to this one go-to-market model. While it's centered on the idea of freemium tiers and free trials, PLG success still comes down to sales, marketing, and product team alignment. Most of the issues you might face arise from misconceptions about sales teams or misunderstanding user data. This quick but thorough guide walks you through the common pitfalls of a PLG methodology, and how to correct for them.

request from publisherstart readingshare with a friend
This link contains flashing images. You can also get the book by emailing hello@nonfik.com

you should read this ebook if...

about this ebook

These PLG challenges actually have pretty simple solutions. You don’t need fancy frameworks or special methodologies. To determine and combat bottlenecks in your funnel, examine signup and onboarding data from multiple angles. That’s the only way to get the full picture. Be sure to leverage your sales team as educators who pinpoint the product's true value for each customer. Another two PLG challenges are related to outreach and your freemium treatment. When should you reach out and how long should your trial period be? Ultimately, it depends on your product and your customers. Check out the data and cater your approach!

The challenges facing a product-led growth strategy aren't totally unique to this one go-to-market model. While it's centered on the idea of freemium tiers and free trials, PLG success still comes down to sales, marketing, and product team alignment. Most of the issues you might face arise from misconceptions about sales teams or misunderstanding user data. This quick but thorough guide walks you through the common pitfalls of a PLG methodology, and how to correct for them.

Common Produc...MadKuduProduct-Led GrowthCommon Product-Led Growth Challenges and How To Overcome ThemThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Common Produc...MadKuduProduct-Led GrowthCommon Product-Led Growth Challenges and How To Overcome ThemThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

These PLG challenges actually have pretty simple solutions. You don’t need fancy frameworks or special methodologies. To determine and combat bottlenecks in your funnel, examine signup and onboarding data from multiple angles. That’s the only way to get the full picture. Be sure to leverage your sales team as educators who pinpoint the product's true value for each customer. Another two PLG challenges are related to outreach and your freemium treatment. When should you reach out and how long should your trial period be? Ultimately, it depends on your product and your customers. Check out the data and cater your approach!

Discuss this free ebook

skip

open quotation markclose quotation mark

reviews

of
Common Product-Led Growth Challenges and How To Overcome Them
Claim this listing to respond as
MadKudu

Expert review

question markclose icon
We've been doing B2B SaaS for awhile, so we're the experts for now. Apply to be an expert or learn about our methodology
of
Common Product-Led Growth Challenges and How To Overcome Them
Reviewed by
Mekkie Bansil
3.1
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 10%bookmark icon 20%bookmark icon 30%bookmark icon 40%bookmark icon 50%bookmark icon 60%bookmark icon 70%bookmark icon 80%bookmark icon 90%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Value

question markclose icon
Is this ebook worth the time it takes to read it? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Readability

question markclose icon
Is this ebook easy to read and navigate? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Actionability

question markclose icon
Does this ebook offer instructions or include templates? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

What we loved:

This free ebook combined theory and real-life examples

What we didn't love:

The implication that the challenges in this book are unique to a PLG model. (A Sales team not knowing what they’re selling is bad in any model)

Summary:

This free ebook on product-led growth challenges leads with a line that’s so full of honesty, we have to give the folks over at MadKudu mad props: “We’re not trying to reinvent the wheel here, just help you build up a baseline for understanding what a product-led strategy entails.”

On that goal, this ebook fully delivers. 

If you go into this free ebook with no (or very little) knowledge of a PLG model, you’ll come out with some insights like what data fallacies to look out for and how long to make your free trial (spoiler alert: 40 days is the best length). You won’t necessarily know what to do with what you’ve learned, but you’ll still have learned a few things.

Other things we loved were the data-based challenges the free ebook focused on and the (sparse) real-world examples (at least they're there). Overall, not a bad read as long as you calibrate your expectations to MadKudu’s own words.


15 pages
Table of Contents
Interviews from the field
ISBN
978-1983393907

Community reviews and notes

on
Common Product-Led Growth Challenges and How To Overcome Them
Reviewed by
0
users
1.0
star icon 100%star icon 100%star icon 100%star icon 100%star icon 100%star icon 10%star icon 20%star icon 30%star icon 40%star icon 50%star icon 60%star icon 70%star icon 80%star icon 90%star icon emptystar icon emptystar icon 10%star icon empty

Be the first to write a review →

Companies are not allowed to review their own materials.

What did you think?

Common Product-Led Growth Challenges and How To Overcome Them
We only allow reviews from logged in users to stop spam and keep reviews fair.
Your profile will be linked in your review so keep it classy and don't review your own stuff
Learn more
Thanks for your submission!

We're doing everything by hand for now, so please give us a few days to review your info.

more free

Growth & Marketing

ebooks

see all books in this category →

close icon
author
MadKudu

see all books by this publisher →