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Building a Feedback Machine

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It's time to bridge the gap between customer feedback and the product team. No customer feedback loop is complete without setting up an internal feedback system. Whether you're looking for the right channels to share indirect feedback, how to contextualize and prioritize with customer data, or streamlined ways to organize it all, this "intermediate guide" to the customer feedback process lets you incorporate voice of the customer into your product management.

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you should read this ebook if...

  • You are a product manager or work on a product team
  • You already have a basic understanding of how to gather and use customer feedback
  • You need to move that feedback across multiple teams
  • You are looking to understand what helps make a feedback process scalable

about this ebook

When it comes to product development and your road map, not all customer feedback is created equal. So you'll need a reliable way to track and share both feedback and customer data at scale. With that in mind, which of these 5 internal communication methods make the most sense for your company?

It's time to bridge the gap between customer feedback and the product team. No customer feedback loop is complete without setting up an internal feedback system. Whether you're looking for the right channels to share indirect feedback, how to contextualize and prioritize with customer data, or streamlined ways to organize it all, this "intermediate guide" to the customer feedback process lets you incorporate voice of the customer into your product management.

Building a Feedba...UservoiceUser Feedback & DataBuilding a Feedback MachineDid you know your customers are actually a treasure trove of valuable user data, just waiting for you to ask, hey, what did you think of this? Not every user will be willing to share, of course. But with the proper systems in place for collecting, sharing, and iterating, you can harness the powers of user feedback for all your teams. Check out some of the best approaches in these free guides.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.Building a Feedba...UservoiceUser Feedback & DataBuilding a Feedback MachineDid you know your customers are actually a treasure trove of valuable user data, just waiting for you to ask, hey, what did you think of this? Not every user will be willing to share, of course. But with the proper systems in place for collecting, sharing, and iterating, you can harness the powers of user feedback for all your teams. Check out some of the best approaches in these free guides.ProductSorry PMs — these aren't just ebooks for product managers. Check out free product design ebooks and craft an out-of-this-world user experience. Use prioritization frameworks and growth guides to rock your launch and beyond. And yes, read up on SaaS's favorite go-to-market strategy with our library of product-led growth resources.

Key insights

When it comes to product development and your road map, not all customer feedback is created equal. So you'll need a reliable way to track and share both feedback and customer data at scale. With that in mind, which of these 5 internal communication methods make the most sense for your company?

Discuss this free ebook

What steps should we take for feedback follow-ups that start with our internal sources and then move to direct customer outreach?

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Building a Feedback Machine
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Mekkie Bansil
3.8
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What we loved:

The pros and cons approach to the different user feedback collection methods and the list of customer data to incorporate in product decisions. Basically, all the callout boxes.

What we didn't love:

The intro promises a book that's "packed with best practices and actionable advice for defeating the most common challenges organizations encounter while trying to establish an internal feedback system." There are definitely best practices and the advice is technically actionable, but after a promise like that, we were expecting some get-your-hands-dirty worksheets.


39 pages
Table of Contents
Interviews from the field
ISBN
978-3679589090

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