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Builder’s Guide (to Community Marketing)

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Jephtah Abu, Jay Elango & Ronald Williams
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A beginner’s guide on how to become a community manager, manage an online community, or simply break into the community industry in whatever capacity is available to you — whether that’s building a B2B brand community, a support group, or something entirely different. Where do you turn for community best practices? How can you build the skills a community professional needs to do their job? This ebook covers the essential elements from the introduction of career paths and salary negotiation tips to upskilling your knowledge through various community programs.

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you should read this ebook if...

  • You’re getting started with brand community marketing and social outreach
  • You are an aspiring community manager, especially one from an underserved or underrepresented community, looking for free training and resources
  • You want to learn from and network with other community professionals and ambassadors

about this ebook

A beginner’s guide on how to become a community manager, manage an online community, or simply break into the community industry in whatever capacity is available to you — whether that’s building a B2B brand community, a support group, or something entirely different. Where do you turn for community best practices? How can you build the skills a community professional needs to do their job? This ebook covers the essential elements from the introduction of career paths and salary negotiation tips to upskilling your knowledge through various community programs.

Builder’s GuideJephtah Abu, Jay Elango & Ronald WilliamsBrand & SocialBuilder’s Guide (to Community Marketing)Branding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Builder’s GuideJephtah Abu, Jay Elango & Ronald WilliamsBrand & SocialBuilder’s Guide (to Community Marketing)Branding is some of the most fun you can have without ever switching out of your business casual clothes. Not every brand is an exercise in entertaining, cheeky personality on Twitter, but even straight-laced brands need unique ways to stand out and get attention. As you step into the public eye and meet your customers on their turf, in their language, you can use these free resources to help you along.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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Builder’s Guide (to Community Marketing)
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Alissa Pagano
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What we loved:

First of all, we think it’s great this free eBook for has been released with the intention of being re-released after additional feedback and insights have been collected from the community. It really lives up to a spirit of community building and knowledge sharing. As a guide, it’s laid out simply and includes a whole host of other resources you can leverage. By the end, it does feel as though you’ve got an excellent place to start from if you’re new to online community management.

What we didn't love:

We’d love to see a more instructional angle included. The chapters on interview prep and salary negotiation have some wonderful actionable content. Putting that in a few other places in the book could work well. Including additional info about some of the community management tools and outside resources would also provide valuable context for newbies.


47 pages
Table of Contents
External references

ISBN
979-2361179212

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