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Build: The Product-Led Growth Edition

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There’s no shortage of product-led growth resources for SaaS companies, but few explain what product-led growth is better than Openview. This free PDF is a beginner’s guide to product-led growth, designed to help you understand PLG through all stages of growth. From user acquisition to conversion and expansion. Discover which companies use PLG (like Dropbox and Slack, Zendesk and ZipRecruiter) and how, as they share their successful growth strategies in their own words.

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Product-led growth is the hot new GTM strategy every SaaS leader's been talking about and this is the book that put it on the map. Not that the PLG movement needed a lot of help — companies following this go-to-market strategy have enviable metrics and growth stories. Probably because they put their customers first and use their product to qualify leads. From acquisition to conversion to success, a PLG strategy requires a mindset shift in the entire organization. Gone are the days of selling promises of value. Now, companies must show value to make a sale.

There’s no shortage of product-led growth resources for SaaS companies, but few explain what product-led growth is better than Openview. This free PDF is a beginner’s guide to product-led growth, designed to help you understand PLG through all stages of growth. From user acquisition to conversion and expansion. Discover which companies use PLG (like Dropbox and Slack, Zendesk and ZipRecruiter) and how, as they share their successful growth strategies in their own words.

Build: The Produc...OpenViewProduct-Led GrowthBuild: The Product-Led Growth EditionThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Build: The Produc...OpenViewProduct-Led GrowthBuild: The Product-Led Growth EditionThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Product-led growth is the hot new GTM strategy every SaaS leader's been talking about and this is the book that put it on the map. Not that the PLG movement needed a lot of help — companies following this go-to-market strategy have enviable metrics and growth stories. Probably because they put their customers first and use their product to qualify leads. From acquisition to conversion to success, a PLG strategy requires a mindset shift in the entire organization. Gone are the days of selling promises of value. Now, companies must show value to make a sale.

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Build: The Product-Led Growth Edition
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Alissa Pagano
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What we loved:

The most amazing take on “case studies” the world has ever seen

What we didn't love:

We now suffer from acute layout fatigue 😩

Summary:

This is one ebook we’ll forgive for being packed with (what are essentially) case studies. They’re the crux of the whole thing, and it’s impressive just how many big names in PLG have outlined their real-world methods here. It’s the perfect retrospective on how the fastest-growing, most successful software companies actually did it. (Of course, your mileage may vary even if you use these best practices.)

Our biggest gripe is the packed, busy layout (gradient, blueprints, and text-heavy landscape?!) and a table of contents that doesn't match up with the PDF numbering. It makes navigation and the actual reading experience more difficult than necessary


198 pages
Table of Contents
External references
ISBN
978-6158070157

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