Bringing Sales & Marketing in Alignment

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Sales and marketing alignment matters to your revenue growth strategy, but also the buyer experience. You might consider these departments as a single “revenue generation team” within a business. This ebook is just a brief overview, but it addresses the question of why sales and marketing need to work together, and then touches on the ways leadership, data, and tech can help fix marketing/sales misalignment.

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The sales funnel isn't a dark pit buyers fall down with no hope of upward escape. It's laid out more like a store, where prospects and leads can roam up and down the aisles, shifting from closer to checkout and farther away from checkout, sometimes exiting entirely only to return later with a different shopping list. Selling is dynamic, and there's rarely a point in the funnel where it stops being one department's problem and only concerns the other. Collaboration and data sharing is key throughout a buyer's journey. With strong leadership and integrated tech stacks, sales and marketing can naturally fall in line with each other when they align with the buyer first to create a cohesive, unified buyer experience.

Sales and marketing alignment matters to your revenue growth strategy, but also the buyer experience. You might consider these departments as a single “revenue generation team” within a business. This ebook is just a brief overview, but it addresses the question of why sales and marketing need to work together, and then touches on the ways leadership, data, and tech can help fix marketing/sales misalignment.

Bringing Sales &...OutreachSales and Marketing AlignmentBringing Sales & Marketing in AlignmentAs two halves of the same revenue team, communication and collaboration between sales and marketing is key. And when they’re effectively working in tandem, that’s sales/marketing alignment. With tech stacks and other tools of today, it’s never been easier to prevent data siloes and keep up your rates of prospecting, acquisition, and conversion. Go ahead and dive into some of our free ebooks and guides on alignment.SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.Bringing Sales &...OutreachSales and Marketing AlignmentBringing Sales & Marketing in AlignmentAs two halves of the same revenue team, communication and collaboration between sales and marketing is key. And when they’re effectively working in tandem, that’s sales/marketing alignment. With tech stacks and other tools of today, it’s never been easier to prevent data siloes and keep up your rates of prospecting, acquisition, and conversion. Go ahead and dive into some of our free ebooks and guides on alignment.SalesGet into your Always Be Closing groove with these free resources for salespeople, from the humble cold email template to step-by-step sales team playbooks. Learn how to open a successful call with prospects. Stick the landing on B2B SaaS sales. We've got the best sales training resources for you and we're all stocked up on sales strategy guides.

Key insights

The sales funnel isn't a dark pit buyers fall down with no hope of upward escape. It's laid out more like a store, where prospects and leads can roam up and down the aisles, shifting from closer to checkout and farther away from checkout, sometimes exiting entirely only to return later with a different shopping list. Selling is dynamic, and there's rarely a point in the funnel where it stops being one department's problem and only concerns the other. Collaboration and data sharing is key throughout a buyer's journey. With strong leadership and integrated tech stacks, sales and marketing can naturally fall in line with each other when they align with the buyer first to create a cohesive, unified buyer experience.

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Bringing Sales & Marketing in Alignment
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Bringing Sales & Marketing in Alignment
Reviewed by
Mekkie Bansil
1.9
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What we loved:

The digestible information hierarchy

What we didn't love:

As one of our early platform adopters put it, this is the worst kind of free guide—one that is nothing more than a collection of platitudes that someone strung together to get my email.

Summary:

For a high, high, high level overview of getting Sales and Marketing on the same page, this free ebook isn’t bad. But it isn’t good either.

The bulk of it is platitudes and promotional links with a few teasers of good information. Exciting-sounding terms like “dynamic guided selling” link to other pieces of gated content.

Perhaps this is meant to act as a hub for all the other actually valuable Sales and Marketing Alignment content pieces. Perhaps not. Either way, it doesn’t make a lot of sense to us from a content marketing perspective.


9 pages
Interviews from the field
Table of Contents
ISBN
978-7955369543

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