Becoming Product Led: What It Means and How to Get There

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Developing a product-led growth strategy starts by positioning your product experience as each team’s guiding star, and this PLG ebook is a how-to guide. Your product-led sales will hinge on showing and not telling — whether through demos or free trials — and product-led growth marketing begins with virality within the product itself. Customer success takes on a new importance working on the frontline of customer interaction. They have the best ability to increase retention, and collect the feedback and user sentiment that drives new product releases.

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Product-led marketers might function quite differently from a traditional marketing team. A product with a viral effect markets itself almost exponentially. Each new user amplifies the product’s reach and drives awareness organically. So PLG marketing turns inward: to identify what spurs activation, usage, and conversion — and optimize these customer touchpoints. Thus PLG marketers might work on in-app messaging or tweak the strategy surrounding onboarding, helping lure back and advance the best product-qualified leads.

Developing a product-led growth strategy starts by positioning your product experience as each team’s guiding star, and this PLG ebook is a how-to guide. Your product-led sales will hinge on showing and not telling — whether through demos or free trials — and product-led growth marketing begins with virality within the product itself. Customer success takes on a new importance working on the frontline of customer interaction. They have the best ability to increase retention, and collect the feedback and user sentiment that drives new product releases.

Becoming Produ...PendoProduct-Led GrowthBecoming Product Led: What It Means and How to Get ThereThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Becoming Produ...PendoProduct-Led GrowthBecoming Product Led: What It Means and How to Get ThereThe PLG growth model is a user-focused methodology for SaaS companies in particular, where the product, the business, and each team all leverage the product itself as a means to grow. How do you entice customers? Let them use your product through a free trial. Offer a limited free tier. Get everything you need know about PLG with these free guides and ebooks on becoming product-led.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Product-led marketers might function quite differently from a traditional marketing team. A product with a viral effect markets itself almost exponentially. Each new user amplifies the product’s reach and drives awareness organically. So PLG marketing turns inward: to identify what spurs activation, usage, and conversion — and optimize these customer touchpoints. Thus PLG marketers might work on in-app messaging or tweak the strategy surrounding onboarding, helping lure back and advance the best product-qualified leads.

Discuss this free ebook

How do you get different teams to work together in a PLG model? How do handle change management?

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Becoming Product Led: What It Means and How to Get There
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Becoming Product Led: What It Means and How to Get There
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Mekkie Bansil
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What we loved:

Some of the pages in this free ebook on how to become more product-led are so pretty that we wanted to print them out

What we didn't love:

The cover of the ebook mentions it’s part of a series on product-led growth, but there are no references or links to any other books.

Summary:

A large part of this free guide is theory, which we might expect from the first part of a series. There’s a pitch for switching to a product-led model followed by some attributes of product-led companies. It’s implied that the attributes are unique to product-led companies, but we’re not quite sure how. The freebie wraps with some ways to become product-led and how it affects different departments. The latter sections are the most actionable, but much like the rest of the book, are too vague and high-level to offer anything immediately actionable.


23 pages
Table of Contents
Interviews from the field
ISBN
978-1519895980

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