Whose buying advice do you trust the most? Besides social proof, what other ways can you earn buyer's trust?
The interviews! There are twenty B2B Sales and Marketing leaders featured here
Form over function. This free ebook is beautiful, but the way it’s laid out makes it hard to read
This free ebook has insights from CMOs and Senior Sales Leaders at brands like Pendo and Zenefits. And we’re not talking here and there snippets—we’re talking full-length in-depth interviews with each leader. We loved how the focus stayed on the interviewees and never strayed into in-your-face promotional territory.
We had a little trouble figuring out what the point was until the last few chapters, but once we got to the part about what B2B buyers wanted from salespeople, the rest of the book became more clear. If you’re short on time, try reading the book backwards (and let us know how it goes!)
Although the advice felt actionable enough, we would have loved to see a pullout scorecard to help B2B Marketing and Sales leaders make better purchasing decisions.
Our biggest caveat with this free ebook: absolutely do NOT try to read it on mobile. Between the crammed together text and the bright yellow background lines, you’ll give yourself a headache.