B2B Buying Secrets: How Today's Top Marketing and Sales Executives Buy

If you're selling B2B, you need to understand what your target business wants. How do they do their research or get their product recommendations? What pushes them to buy? There's a lot of variation of course, but many of these sales and marketing leaders want to solve problems, first and foremost, expect quick turnarounds from your sales teams, and value examples of specific, real-world successes. To a lesser extent, some leaders are looking to experiment, optimize. They might trust their teams to find new tools and just come toward the end of the process to hear their case for it.