Achieve Outsized Results as a Modern Marketing Executive

Free
Free resource by
Growth & Marketing
ebook by
Are you
Gtmhub
ebook cover

OKRs are more than a goal-setting methodology — they're a framework to help you in performance management and bring your leadership to the next level. It starts with goals, but having your marketing team aligned and clear on what they're each working toward goes beyond "objectives." It provides a vision. The "key results" easily communicate what success looks like. By adapting to consider OKRs a tool for creating a team culture, you'll also become a better and more effective manager for your team members. Check out this free whitepaper on OKRs for management to learn how.

request from publishershare with a friend
This link contains flashing images. You can also get the book by emailing hello@nonfik.com

you should read this ebook if...

  • You are a marketing executive or manager leading a team
  • Your growth and marketing team currently uses OKRs, but you'd like to learn how to implement them more effectively
  • You are a marketing leader trying to figure out how to unlock better results and best support your team

about this ebook

OKRs are more than a goal-setting methodology — they're a framework to help you in performance management and bring your leadership to the next level. It starts with goals, but having your marketing team aligned and clear on what they're each working toward goes beyond "objectives." It provides a vision. The "key results" easily communicate what success looks like. By adapting to consider OKRs a tool for creating a team culture, you'll also become a better and more effective manager for your team members. Check out this free whitepaper on OKRs for management to learn how.

Achieve Outsized...GtmhubTeam Building & ManagementAchieve Outsized Results as a Modern Marketing ExecutiveTake care of your teams and they’ll take care of you. A business with a strong team, but no customers, has a chance to get more customers. A business with too many customers and not enough of a team may not get a chance to build one. So cultivate a healthy culture where employees feel valued and heard, spur engagement, and build trust –and you can use some of our free resources to make it easier.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Achieve Outsized...GtmhubTeam Building & ManagementAchieve Outsized Results as a Modern Marketing ExecutiveTake care of your teams and they’ll take care of you. A business with a strong team, but no customers, has a chance to get more customers. A business with too many customers and not enough of a team may not get a chance to build one. So cultivate a healthy culture where employees feel valued and heard, spur engagement, and build trust –and you can use some of our free resources to make it easier.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

Key insights

Discuss this free ebook
Can you successfully use some of the lessons in this whitepaper with a methodology other than OKRs?
open quotation markclose quotation mark

reviews

of
Achieve Outsized Results as a Modern Marketing Executive
Claim this listing to respond as
Gtmhub

Expert review

question markclose icon
We've been doing B2B SaaS for awhile, so we're the experts for now. Apply to be an expert or learn about our methodology
of
Achieve Outsized Results as a Modern Marketing Executive
Reviewed by
Mekkie Bansil
4.1
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 10%bookmark icon 20%bookmark icon 30%bookmark icon 40%bookmark icon 50%bookmark icon 60%bookmark icon 70%bookmark icon 80%bookmark icon 90%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Value

question markclose icon
Is this ebook worth the time it takes to read it? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Readability

question markclose icon
Is this ebook easy to read and navigate? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

Actionability

question markclose icon
Does this ebook offer instructions or include templates? Learn more
bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon 100%bookmark icon emptybookmark icon emptybookmark icon emptybookmark icon emptybookmark icon empty

What we loved:

We’ve read several resources on the OKR framework, but this is the first one targeted specifically at CMOs. It’s comprehensive and personable and not as tech-y as other OKR books, which makes it a great introduction to the subject for those who are curious but don’t identify with the “startup” vibes that typically surround OKR conversations.

What we didn't love:

The title. This is an ebook about OKRs but nothing about the title indicates that. Instead the title is vague and confusing. Why not just mention OKRs from the get-go?


42 pages
Table of Contents
Interviews from the field
ISBN
978-5975028785

Community reviews and notes

on
Achieve Outsized Results as a Modern Marketing Executive
Reviewed by
0
users
1.0
star icon 100%star icon 100%star icon 100%star icon 100%star icon 100%star icon 10%star icon 20%star icon 30%star icon 40%star icon 50%star icon 60%star icon 70%star icon 80%star icon 90%star icon emptystar icon emptystar icon 10%star icon empty

Be the first to write a review →

Companies are not allowed to review their own materials.

What did you think?

Achieve Outsized Results as a Modern Marketing Executive
We only allow reviews from logged in users to stop spam and keep reviews fair.
Your profile will be linked in your review so keep it classy and don't review your own stuff
Learn more
Thanks for your submission!

We're doing everything by hand for now, so please give us a few days to review your info.

more free

Growth & Marketing

ebooks

see all books in this category →

close icon
author
Gtmhub

see all books by this publisher →