Accessibility in the E-Commerce Era

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The need for accessibility in retail doesn't go away just because a store is online. If you need to make a business case, it helps more potential buyers interact with your site, plays well with SEO, and can offer a boost to inbound traffic. On the other hand, ignoring it can open you up to legal action, and at the very least, lost sales. Use this free guide and optimize your store’s digital experience starting with e-commerce video on your website and socials.

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you should read this ebook if...

  • You work with video content for an e-commerce brand
  • You want to know how to make your e-commerce videos more accessible for audiences
  • You need to better understand what it means, and why it's important, that your e-commerce site is ADA compliant
  • You're a digital accessibility advocate and interested to learn more about how different industries have to approach a11y

about this ebook

The need for accessibility in retail doesn't go away just because a store is online. If you need to make a business case, it helps more potential buyers interact with your site, plays well with SEO, and can offer a boost to inbound traffic. On the other hand, ignoring it can open you up to legal action, and at the very least, lost sales. Use this free guide and optimize your store’s digital experience starting with e-commerce video on your website and socials.

Accessibility in....3Play MediaContent & SEOAccessibility in the E-Commerce EraContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there. Accessibility in....3Play MediaContent & SEOAccessibility in the E-Commerce EraContent: king. The heartbeat of any marketing campaign. The underpinnings that keep a strategy going strong. And then there’s search engine optimization, which is just a basic requirement you need to cater to these days. Use some of these free content and SEO ebooks to get your content working for you toward branding, relationship building, and all-natural lead generation.Growth & MarketingWhether it's nailing that perfect brand image or deciding how to spend a budget, marketing encompasses a lot of functions. Get the inside scoop on the latest growth hack you've been considering or figure out what software stack is best. Whatever you need, these free resources will help you get there.

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If you use an e-commerce platform, do they handle issues of accessibility or do you need to address it yourself?
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Accessibility in the E-Commerce Era
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Mekkie Bansil
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What we loved:

The focus on accessibility. Maybe it’s just because we love good design (and good design is always accessible) but never before have we read a more solid business case for prioritizing accessibility in e-commerce marketing. From SEO to legal, there’s a lot of things to consider here.

What we didn't love:

While a good starting point, the supposedly how-to chapters — ”Accessible Social Media Videos” and “How to Make eCommerce Videos Accessible” — didn’t actually give a lot of specifics on how to make e-commerce videos accessible. The advice on transcription, captioning and audio description is a good starting point, but we would have loved to walk away knowing how to do those things.


28 pages
Table of Contents
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ISBN
978-1234567891

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