A Short Guide to Making Persuasive Sales Calls

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To be a great salesperson over the phone, you need to know what makes a great sales phone call. Learn the basics with this quick guide. It’s more than how you open or end the call (although opening lines and how you introduce yourself do leave an impression). Get familiar with what to say during a sales call for the best chances of success, along with when to say it, and what not to say at all.

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A sales call with a prospect should ultimately be a conversation. An experience that leaves a good impression at the very least — not a verbal strong-arming. When speaking with your hopefuls, project confidence and ease to likewise put them at ease. Start off on a positive note to set the energy of the call. But don't let much excitement seep into your voice, regardless of how you feel. Your voice should stay measured and level. And remember that opening positivity? Follow it through to closing, avoiding any anti-competition smack talk. If you use negative language, you can leave a negative impression, no matter who it was directed at!

To be a great salesperson over the phone, you need to know what makes a great sales phone call. Learn the basics with this quick guide. It’s more than how you open or end the call (although opening lines and how you introduce yourself do leave an impression). Get familiar with what to say during a sales call for the best chances of success, along with when to say it, and what not to say at all.

Key insights

A sales call with a prospect should ultimately be a conversation. An experience that leaves a good impression at the very least — not a verbal strong-arming. When speaking with your hopefuls, project confidence and ease to likewise put them at ease. Start off on a positive note to set the energy of the call. But don't let much excitement seep into your voice, regardless of how you feel. Your voice should stay measured and level. And remember that opening positivity? Follow it through to closing, avoiding any anti-competition smack talk. If you use negative language, you can leave a negative impression, no matter who it was directed at!

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A Short Guide to Making Persuasive Sales Calls
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Mekkie Bansil
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What we loved:

The tone. Like the sales calls it talks about, this free ebook is conversational and upbeat. At first it felt a little too casual, but as we read more and more, it really grew on us! Ironically, this is not unlike the advice the book gives on the ideal tone to use during a sales call.

What we didn't love:

This free business book takes a very shallow look at factors that make a sales call more or less persuasive. We would have loved to see some deeper dives in places, but then it might have gotten unruly.

Summary:

True to its name, this is a very short guide on making persuasive sales calls. It covers all the basics (like knowing your customers and product) and adds in some points you might not have realized (telemarketing is also about establishing relationships!)


14 pages
Table of Contents
Interviews from the field
ISBN
978-0246684486

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